Electric CEO Response On Facebook

by The Editors on April 28, 2014

Electric Facebook

In a post on the Electric Facebook page company CEO Eric Crane said the following to what appears to be employees of the company:

An unmistakable similarity of our logo to a logo used by an extinct racist/nationalist group has been brought to our attention. We first becme aware of this comparison through a post to our Facebook site, it then showed up on a few other blog threads. Although it is not a registered hate symbol, the logo appears on an 80 year old pamphlet in a photo depicting a man dressed in racist garb.

In no way is ELECTRIC connected to, or inspired by anything related to discrimination, racism, or otherwise . . . and we will never be. The ELECTRIC mark’s resemblance to something that was used by a select few in an ugly part of America’s heritage is purely coincidental. Our logo was developed as a product of design refinement of the original volt, with simplification as the goal.

The ELECTRIC brand has been built over the last 15 years using the image of a lightning bolt to represent the positive and creative energy harnessed in the products we make. The logo has come to represent the shared passion of our international team of athletes, employees, and ambassadors to improve the experience both in and out of the water, on and off the mountain, and life in between.

The ELECTRIC brand stands for so much more than just a logo, or someone’s perception of what we are about. The energy and effort that have gone in to the company over the years have been extraordinary, we have a lot to be proud of.

Please reassure all that any connection implied of ELECTRIC to anything racists is preposterous and at best unfortunate. We have been discussing the issue internally each day and addressing the few inquiries we have gotten from our family, friends, and customers. Please don’t let this get you down!

If you or anyone you know has any questions regarding this issue, please feel free to let me or your manager know.

And yes, it all sounds reasonable though unfortunate.

[Link: Electric Facebook]

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Pendelton, Plock, Adams At AR4T

by The Editors on April 25, 2014

Ar4T Pendleton

The opening reception for Don Pendleton, Ferris Plock, and Jason Adams’ group art show Distance Decay and Time Space Compression is May 3, 2014 beginning at 6 PM.

The gallery is proud to present this group survey on moving across mental states, international borders, state lines, genres and societal expectations that shows three larger-than-life journeys coming together for a moment in time. . . As American artists from the same generation, Pendleton, Plock, and Adams use paint and wood, and all three have personal backgrounds in skateboarding – and that’s where similarities end and differences begin – which is how the exhibition gets its title.

Artists Republic 4 Tomorrow is located at 1175 South Coast Hwy, in Laguna Beach, California. For the official word from AR4T, follow the jump. [click to continue…]

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Hace Que En México: Walker Ryan

by The Editors on April 25, 2014

Walker Ryan drops a few “Mexico City trip keepers and B-side footage” in an edit “with assistance from Tarantino’s Death Proof.” Damn, this guy just gets smoother by the part.

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Electric Logo & Secret KKK Documents

by The Editors on April 24, 2014

Electric Kkk

Several readers have pointed out that the Electric logo (on the above left) looks very similar to a graphic seen in some 1940s Ku Klux Klan literature (above right). And if you look closely at the image on the right, you’ll notice that they do have a valid point. The logo on the cover of White Community is absolutely identical to Electric’s double lightning bolt in a circle logo. We’re guessing no one will say this was purposeful or a logo lift at all, but it seems an odd coincidence, doesn’t it? Then again, Electric’s been doing lightning bolts in circles for years.

For the complete story on the man in the photo (Klan Buster Stetson Kennedy), click here.

[Link: Agnarchy]

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Yobeat Brings Moguls Back

by The Editors on April 24, 2014

164648 10152200147768884 6579969834237657297 N-640X828Lightning may strike twice, but super dry powder on the exact day you want it to in May, doesn’t. With that in mind Yobeat’s Mogul Mayhem was born. And it all goes down at Timberline on the shoulders of Mt. Hood on Saturday, May 3, 2014.

Ultimate Snowboard Mogul Madness is happening. Bring your board, buddies, babes, stretched hammies, buff quads, insane board control, and your readiness to be inside full on Mogul Mayhem. (Basically a snowboard mogul contest of the highest order).

For the official word (including the schedule) follow the jump. [click to continue…]

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What Do You Know It’s Trevor Colden

by The Editors on April 24, 2014

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Dave Lester Named GM Lost Surfboards

by The Editors on April 24, 2014

Image004-5
Lost’s Mike Reola, Dave Lester, and Matt Biolos in front of a quiver to die for.

Lost Surfboards‘ Matt Biolos and Mike Reola have named former Quiksilver VP Global Wetsuit Division Dave Lester (above middle) as the General manager of Lost Surfboards.

“Dave will be overseeing all aspects of our surfboard business with his major focus being on sales, shop relationships, production, operations and marketing,” said Reola.
. . “Dave has so much experience in the business and is such a core surfer. His skill set, relationships and experiences are just what we were looking for in a General Manager,” said Biolos. “He is going to help us organize and streamline our surfboard business so that it runs more efficiently.”

It’s always nice to see people leave the fashion industry and get back to surfing. . . For the official word from Lost, follow the jump. [click to continue…]

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Sector 9 + Sunset = Glow Wheel Goodness

by The Editors on April 24, 2014

Admit it. These Sector 9 Glow Wheel Fundamentals are rad.

These Flare LED Wheels offer the brightest LEDs in the industry and have the capacity to glow for a staggering 100,000 hours! The LED wheels self-power from the spinning motion of the wheel, therefore no batteries are ever required.

One can be yours for about $140. Or just buy the wheels from Sunset for $49.95. Check it.

[Link: Sector 9

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Antihero’s All New Info Overloading

by The Editors on April 24, 2014

Ah-Spring14-3-Flyer

Dance through the datasphere on Antiheroskateboards.com. The latest brainscrambles include: Parasites of the New World, Grosso’s Shady Hills Skateboarding Recovery Center, Pfanner’s Savage Iron Pfists, Miorana’s new shovel, Grant Taylor’s God Hates Antihero and the newest in Gentrification & Eviction Technologies. It’s manic, man.

[Link: Antihero]

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Investors Call Potdevin “Dumpy”

by The Editors on April 23, 2014

Lululemon1You may remember Laurent Potdevin. A while ago he was the President of Burton Snowboards. He did that job for five years then went on to be the CEO of Toms Shoes. Most recently, Mr. Potdevin was named CEO of Lululemon (the yoga pants company started by Westbeach founder Chip Wilson). Things at the suburban mom shaping factory haven’t been going that well for Mr. Potdevin and some investors feel that has to do with Laurent’s pot belly, according to a story in the NY Post.

Meanwhile, some investors who attended the meeting said they were surprised to see that Potdevin, in his first major public appearance since he took the helm in January, didn’t exactly look the part of a fitness mogul. . . “He was kind of … dumpy,” one shareholder said, noting that Potdevin wore baggy clothes with an untucked shirt that failed to hide a bulging stomach . . “If he’s a competent leader, he’s a competent leader,” another investor said. “But you’ve got to ask whether this guy is really in touch with the mind-set of his core customer in the athletic space.”

Make a presentation on a bad day and the stock falls five percent. Being the CEO of a publicly traded company must be really fun.

[Link: NY Post]

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