by The Editors on June 3, 2014
Spy Optic is celebrating 20 years of sunglass making with the Happy 20 Collection. The retro forward sunglasses come in three limited edition styles: the Fore, the Union, and the Heir.
“SPY has now been on the vanguard of eyewear evolution for twenty years,” says Michael Marckx, SPY president and CEO. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you’re in for a fun ride.”
The glasses are built with recycled metals, plus Spy’s 100 percent biodegradable Plantate frame material. And, they feature Happy Lenses as well. Thought they wouldn’t? The retail from between $130 to $170. For the official word from Spy, follow the jump.
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by The Editors on June 3, 2014
Surfer Tai Blanco, 17, is vegan. And she’s helping PETA2 spread the word for the ethical treatment of animals with a new ad. In this edit she explains what it’s all about. Oh, and those blurry logos on her board and wetsuit? She surfs for Reef now, not that other company. For the official word, follow the jump.
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by The Editors on June 2, 2014
The men are taking their turn at Tavarua for the ASP World Championship Tour’s Fiji Pro. Taj Burrow heads out in heat 4 against Ace Buchan and Mitch Coleborn, and current ASP world title points leader, Kelly Slater heads out against Jeremy Flores, and local Isei Tokovou in Heat 6. For the official word, including Round 1 match-ups, follow the jump.
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by The Editors on June 2, 2014
Quiksilver’s big plans to turn the company around with the help of former Disney Consumer Products chairman Andy Mooney don’t seem to be working out so well if financials for the quarter ending April 30, 2014 are any indicator. Analysts expected Quiksilver’s loss for the most recent quarter to be in the in two cents a share range, but the loss last quarter was 15 cents a share. A year ago it was only a 12 cents a share loss, according to a story on MarketWatch.
How are Mooney’s plans working? Take a look at this:
During the latest quarter, sales at its namesake brand declined 7% to $167 million excluding currency impacts. At its Roxy brand, sales dropped 6% to $121 million, and DC brand sales fell 19% to $103 million, also excluding currency fluctuations.
In addition to losing Kelly Slater (who now looks like he got out just in time) Quiksilver lost $53.1 million in the last quarter, up from $32 million during the same period a year ago. And it appears the worst is not over.
The company expects that the general sales trends of recent quarters will continue into the second half of the fiscal year, with continued net revenue declines in the North America and Europe wholesale channels being partially offset by net revenue growth in emerging markets and e-commerce.
Where do they go from here? Seriously? Quiksilver Princess Division?
[Link: MarketWatch]
by The Editors on May 30, 2014
Asher Bradshaw, the 9-year-old skateboarding wunderkinder has kind of blown the whole 900 thing up by landing it at his age. Say what you will about underground baby racing, but this is truly impressive.
Follow the jump for the official Camp Woodward version of this record breaking spin. [click to continue…]
by The Editors on May 30, 2014
Well, it’s no surprise, but according to a story on GigaOm, Kleiner, Perkins, Caufield, Byers partner and long-time internet analyst Mary Meeker says it’s very likely that you’re way over-spending on print advertising and not investing enough in mobile, based on how much time people sent with each media in 2013.
Last year, print got just 5 percent of the overall time spent on media, but it pulled in almost 20 percent of the overall advertising revenue.
In other words, Mobile and Internet should get the bulk of your spend. In fact, this chart offers a pretty easy breakdown of where all your dollars should go in general. You can view Meeker’s entire 2014 Internet Trends deck here.
[Link: GigaOm]
by The Editors on May 30, 2014
Want to hang out with Hollywood celebrities, rock stars, and legends of skateboarding at a Beverly Hills mansion while at the same time helping to raise money for the Tony Hawk Foundation’s legendary work to build skateboard parks? Then the 11th Annual Standup For Skateparks event is the perfect place for you. Planned for September 21, 2014, this “action-sports carnival” promises to be a good time for a great cause. If you’d like to reserve tickets just click here to email Lily Schwimmer, but be careful. They are spend spend.
[Link: Stand Up For Skateparks]
by The Editors on May 30, 2014
Raen kicks down a little classic heavy-frame style with their new Archar.
. . . a tip of the hat to the squared off old-schoo of Raen styles past with a modern updated appear. Details inlude a knocked out bridge and metal appliqué above the brown and on the temple. The archer offers an option for the new Stout or Ripple acetate.
And yes, they look good $135 dollars (and free shipping). Click the link to snatch some up.
[Link: Raen]
by The Editors on May 29, 2014
Robbie Brockel, Davis Torgerson and Jack Olson serve up some good, old fashioned Wrecking Crew action in the ditches of the great American Southwest. Kinda makes you wanna hit the road to flash flood country, doesn’t it?
[Link: Real Skateboards]
by The Editors on May 29, 2014
The launch of the new Vans.com site has even Steve Van Doren looking a little confused. Luckily, Vans President Kevin Bailey has a good handle on it:
“It was imperative going into the new site development that we merge Vans storytelling and brand content while showcasing all of our product categories in the most comprehensive way for our consumers,” Bailey said. “The new Vans.com allows consumers to engage with our brand, find the product they want and from there, locate a store, buy online or purchase however they choose.”
Follow the jump for the official word from Vans.
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Spy Optic is celebrating 20 years of sunglass making with the Happy 20 Collection. The retro forward sunglasses come in three limited edition styles: the Fore, the Union, and the Heir.
