by The Editors on September 8, 2014
After leaving the floundering mess that has become Andy Mooney’s Quiksilver (where sales dropped 19 percent last quarter and the stock is down 75 percent year to date), Kelly Slater mentioned that he had some ideas about something new. Today (September 8, 2014) we all know where those ideas are headed with the launch of Mr. Slater’s new clothing line backed by Gucci, Puma, and Volcom parent corporation The Kering Group. It’s called Outerknown. And this is what Kelly had to say about it on Instagram this morning:
It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website” at Outerknown.com this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops.
From the cool stuff they’re doing on their Insta feed, and our trust in Slater’s instincts we’d have to say we’re looking forward to seeing where this Outerknown things leads. . . even if it is being funded by one of the largest fashion megacorps in the world. The bummer is we won’t see any product on the streets until Fall 2015.
[Link: Outerknown]
by The Editors on September 8, 2014
We won’t really mention much more than to say it’s been really, really hot lately. So hot that we’re forced to spend most of our afternoons in search of air-conditioned and/or shady wet spaces.
Yesterday, our hunt took us to a Barnes & Noble where, to our surprise, they still have a very large and seemingly vibrant newsstand filled with magazines. As we brought our core temps down out of the fever range, we had the chance to check out how the three majors (Snowboard, Snowboarder, and Snowboarding) handled their annual product previews. Firstly, we were astounded by how much time, energy, and creativity the went into reproducing all the manufacturer’s websites in print. Don’t think that anyone is coasting in the print biz these days. They’re all working their asses off.
After cruising through the issues we decided that our favorite was Snowboard Mag’s “The Product Collection” issue. Editor Susie Floros and her team got the product mix just right. They had to most visually compelling product shots and action images, but more importantly they got the story telling side of the product down. And that’s not easy when everyone just wants their new graphics to get some play. Our favorite features were the interviews and profiles on people who make the snowboard industry work. Sure, no one went off message, but it was nice to see what some snow heads are up to, where they came from, and where they think snowboarding is headed.
We’d have more to say, but the air con in B&N was so frosty that we nearly froze and had to put the magazine back and go outside to warm up. Mission accomplished.
by The Editors on September 5, 2014
Oh yes, fall has returned to Southern California and with it comes the ASP World Championship Tour. Not the sort-of-world tour US Open of Surfing, but the bonafide 2014 Hurley Pro At Trestles (and Swatch Women’s Pro Trestles). Here’s what Kieren Perrow has to say about it.
“Trestles is a very consistent wave, and for high-performance surfing there’s no better wave in the world, especially when conditions are good, so it’s great to have a longer waiting period this year so we can take advantage of the best waves,” said ASP Commissioner, Kieren Perrow. . . In order to do well at Lower Trestles surfers will need to show a variety of maneuvers and really push the boundaries and I can’t wait to see what the ASP Top 34 and Top 17 have in store. On the men’s side Gabriel Medina will be one to watch but, when the waves are big enough, Jordy Smith can be devastating. I’m really looking forward to having the women at the competition this year and I’m excited to watch Carissa Moore and Tyler Wright compete because of their power turns.”
It all starts on September 9, 2014. Follow the jump for the official word from the ASP. [click to continue…]
by The Editors on September 5, 2014
When Celtek founders Bjorn and Erik Leines decided to make a snowboard movie they wanted to do something different.
Instead of rider parts you’ll uncover what riding is like in two distinctive locations; Minnesota / The Midwest and UT / The Rocky Mountains. Nothing to Prove will show you what it’s like to ride with your friends and support them whether they are doing a mellow powder turn or airing over a 5 story roof-to-roof gap. Hi-Fives, hangouts, hospital visits and sessions all have one thing in common..community. It was only natural that Erik and Bjorn called on the CELTEK team to ride with and be featured throughout this movie.
The movie will be released online in pieces during September, but will also be on tour compete. For all the details, follow the jump. [click to continue…]
by The Editors on September 4, 2014
Boarding for Breast Cancer has a new mobile app for iPhone and Android that helps women help themselves when it comes to health.
Boarding for Breast Cancer (B4BC) wants you to be your own biggest health advocate by downloading the free B4BC App for Apple and Android devices today. The recently released mobile app allows you to set a personalized automatic reminder to help you maintain your monthly Breast Self-Exam (BSE), one of the most effective means for early detection of breast cancer. And for those who aren’t sure of the proper technique, the Check One, Two® guide provides a step-by-step tutorial on how to perform your own BSE. . . For the active girl on the go, the app has the latest B4BC info with updates on B4BC programs and events, plus tons of health and wellness content by B4BC’s contributors and team riders including pro snowboarders Elena Hight, Jamie Anderson, Kimmy Fasani, Megan Pischke; pro surfers Sage Erickson, Malia Manuel, Courtney Conlogue and more.
What’s good for breasts is always good for us. For the official word from B4BC, follow the jump. [click to continue…]
by The Editors on September 4, 2014
Vans have always been our number one choice for after riding activities, but we can’t say our feet always stayed warm and dry. In fact, we’ve frozen our feet for fashion many times. That’s why it’s nice to see this new line of Vans Mountain Edition Sk8-His and Eras that have been winterized for our protection.
Designed for the elements, the Era MTE and Sk8-Hi MTE are re-engineered Classic silhouettes with weather-resistant builds. Premium Scotchgard™ protected uppers, fleece linings and a heat retention layer between sock liner and outsole keep the feet warm and dry. The original vulcanized waffle mold is reversed and extended to form a lug outsole that provides upgraded traction on wet surfaces and in snow.
Warm, cozy, dry and good looking. That’s about all we could ask for. Follow the jump for the official word from Vans. [click to continue…]
by The Editors on September 4, 2014
Absinthe Films is hitting the Euro road with their new film Heavymental. During September and October they’ll be in 20 countries. Click the link for all the dates and times. In the meantime here a little clip featuring Victor de le Rue, Bode Merrill, Mat Schaer and Ozzy Henning mixed in with some party party action action.
[Link: Absinthe Films]
by The Editors on September 4, 2014
Nixon is following in the footsteps of other luxury brands by taking their products directly to the customers with two new European brand stores. Today, (September 4, 2014) Nixon opened a store in Paris’ le Marais district. And in October they will open a store in London as well.
These new locations premiere Nixon’s Horizon marketing concept. The horizon line is a reference to a common thread, which runs through the Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the diverse environments of surfing, snowboarding and skateboarding, the horizon line is more of an ownable design point of view than a literal interpretation. It becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.
Appears to be just one more step toward Nixon running everything their way. For the official word from Nixon including Paris store location and business hours, please follow the jump. [click to continue…]
by The Editors on September 2, 2014
Vice Films (yeah, those Capitalist hipsters whose company is now valued at $2.5 billion) is releasing a documentary on the downfall of the extremely talented skateboarding brothers Tas and Ben Pappas.
Utilizing archives of footage taken throughout the brothers’ lives through to the present day, paired with interviews with other legendary skateboarding stars, All This Mayhem chronicles the brothers’ meteoric rise to number one and two in the world and the heartbreaking personal and professional story that ensued. . . FilmBuff and VICE Films will release the film theatrically in select markets, and on all leading On Demand platforms including iTunes, Amazon Instant Video, Vudu, Google Play, XBOX Video, and Sony PlayStation on September 9th.
We’d like to think of this as a cautionary tale, but it always seems like the fucks ups get all the media play. For the official word from Vice, follow the jump. [click to continue…]
by The Editors on August 29, 2014
