Burton Snowboards will be releasing a series of extremely high production value advertisements this fall featuring their sponsored riders.
Watch Zak Hale dissect features with Ethan Deiss, and Mikkel Bang alongside Mikey Rencz, as well as individual parts starring Ben Ferguson, Danny Davis, and Mark McMorris.
The riders will all be wearing the latest Burton Snowboarding clothing and riding products that Burton hopes you will buy this fall. It is quite compelling, is it not? In fact, the ads will be so good that websites around the world will post them for Burton free of charge (Kind of like what we’re doing right now). Damn, they are crafty.
Temperatures just recently hit triple digits in Southern California, but there is a 100 percent chance of snow on Oct. 3 in Wrightwood, California as Mountain High trucks in than 60 tons of snow for the 2015 Buck Off Rail Jam.
The free festival runs from 1:00 p.m. to 5:00 p.m. and is open to everyone in Southern California. Guests can stroll through the vendor village and test their taste buds at the chili cook-off. Another feature this year is the giant ski and snowboard swap, an area where guests can buy new gear for the upcoming season or sell their gently used equipment. . . “This coming winter snow season should be absolutely epic,” said Mountain High Chief Marketing Officer John McColly. “Our Buck Off Rail Jam is a great way for skiers and snowboarders to see who’s who for the coming season.”
Nixon’s Dark Side Star Wars Collection: Part 1 is dropping today (September 18, 2015). The collection features a curated assortment of Stormtrooper and Imperial Pilot inspired watches, belts, wallets, backpacks and a limited edition Darth Vader timepiece that will be out in October. For a more complete overview click the link.
With no support from the snowboard industry. And no support from USSA. Alpine snowboard racer Jason Reiter is taking his fight to get snowboarding racing back into the Olympics to the courts by suing the International Olympic Committee, according to a Jason Blevins story in the Denver Post.
Reiter’s lawsuit targets the scheduling of the IOC’s decision, arguing the committee violated its own rules when it announced the new sports without a proper timeline allowing for comment or objection. . . “I believe we have a valid case,” he said. . . He heads to Switzerland this week to argue his case. He has launched an online campaign — similar to the one he used to support his Olympic training in 2012 and 2013 — to raise funds to help offset his legal costs.
The IOC seems like a pretty big dragon to slay, but we wish Jason the best of luck.
Even in these jaded days of surf industry despair there are few things radder than a Volcom world movie premiere in the heart of SoCal surf ghetto. So, pull yourself together and head over to the Big Newport 6 on Thursday, September 17, 2015. There you can watch Psychic Migrations live and free.
The show starts at 7 PM, but we’re guessing you’ll need to arrive earlier than that if you expect to get a seat.
The Big Newport 6 is located at 300 Newport Center Dr. in Newport Beach, California. For more info follow the jump.
Not sure if it’s just the heatwave we’ve been going through lately, or what, but this little clip cooled us off quite nicely, even if there are one or two skiers in this clip. Why? Rip Curl, why?
This Wednesday night (September 16, 2015) Group Y is presenting their inaugural Session Series. They’re calling it an “intimate one-on-one exclusive networking event that brings founders and creators from today’s leading brands to discuss their experiences, challenges and insights to accelerating business growth.” And first up is the affable, talented, and savvy Bob Hurley.
For Bob Hurley, it all started with the desire to make a better surfboard. Working closely with the best up-and-coming surfers in Huntington Beach and world champions like Rabbit Bartholomew, the Hurley label quickly became synonymous with the best high-performance shortboards on offer. Combining youth energy with a relentless drive to make surfing better, Bob seamlessly ventured into the apparel business, growing Billabong USA in the ’80s and ’90s to $100M before starting his own brand — Hurley — in 1999. For Bob, Hurley was more than an apparel company — it was an innovative, inclusive hub for every young creative mind with an affinity for the ocean. After partnering with Nike in 2002, Bob continues his mission of making Hurley the world’s most forward-thinking surf brand and a global Microphone for Youth.
It’s not as good as hanging out on the floor in the corner of Bob’s office, but these days it’s probably as close as we’re going to get. For more info and to register (it only costs $30) click the link.
Tony Hawk’s annual Stand Up For Skateparks fundraiser at Ron Birkle’s Beverly Hills, California mansion is scheduled for Sunday, October 11, 2015. The event will features skateboarding, BMX, and DJ’s and a bunch of Tony’s celebrity friends and their families. Tickets are expensive (it’s a fund raiser for a great cause), but if you want to go, the tickets are on sale right here.
Silverton, Colorado’s homegrown, “craft” snowboard company Venture sent out some bummer news for fans of the company. Thanks to a rough couple years, owner Klem and Lisa Branner have decided to not deliver any boards for 2015-16 season. Here’s what they said:
Circumstances beyond our control have forced us to make a tough decision. We will not be delivering any boards to market for the 2015-16 winter season. . . To our friends, colleagues, collaborators and all you Venture riders and supporters, we are deeply sorry. We sincerely apologize for any impacts this may have on you or your business.
They’re not ruling out getting running again, but aren’t sure. As one industry head told us yesterday, “The snowboarding industry is pretty weird right now.” We wish the Branner’s the best. For the complete letter, follow the jump. [click to continue…]
