Nixon announced today (December 17, 2015) the opening of their first New York City retail location on Prince St., right in the heart of Soho.
Built with award-winning design features, the SoHo location will bring to life the brand’s action sports heritage. The store will showcase Nixon’s signature watch table: featuring open-merchandising of watches in the shape of an undulating wave. The watch table invites consumers to try on and experience product first hand. Anchoring the store is Nixon’s customization bar, which allows customers the opportunity to create one-of-a-kind watches. The new space will also give Nixon the opportunity to spotlight its limited-edition offerings, including its new automatic, Swiss-made RSVP collection.
Nixon SoHo is located at 122 Prince Street, between Wooster and Greene Street, and is open daily from 10 a.m. and 8 p.m. Monday – Saturday and 10 a.m. to 7 p.m. Sundays. The shop can be reached at 917.262.0560.
The skate helmet brand of choice for legions of skateboarders, Pro-Tec announced this week that they have been sold by their parent paintball company Dye Precision, Inc. to zombie skate brand collector Bravo Sports Corp. for an undisclosed amount.
Bravo Sports plans to continue Pro-Tec’s legacy by supporting and protecting riders around the world, from sidewalks to the slopes. Famous for classic styling and innovative protective gear, Pro-Tec’s helmets, pads, guards and other products have protected skate, bike, water, and snow athletes of all ages for more than four decades. With the company’s action sports heritage and proven success, athletes have come to rely on Pro-Tec products.
Pro-Tec will be in good company with other Bravo brands like Darkstar, Maple, SpeedDemon, Kryptonics, Variflex (see what we mean by “zombie”), and many more. For the official word from Bravo, please follow the jump. [click to continue…]
Newell Rubbermaid, a company that sounds more like a fetish doll manufacturer than a consumer brands company, has just purchased K2 and Ride Snowboard’s parent company Jarden today (December 14, 2015) in a deal worth more than $15 billion according to a story on Forbes.com.
The deal will create a combined firm with $16 billion in annual revenue, owning brands ranging from Sharpie, Paper Mate and Graco strollers to Coleman, Sunbeam, Oster and Marmot. . . . Jarden shareholders will receive $21 a share in cash and 0.862 shares of Newell Rubbermaid. Combining Jarden with Newell Rubbermaid will fund the deal with cash on hand and new debt, levering itself to 3.0 to 3.5 times, but maintaining investment grade credit ratings. The acquisition is forecast to immediately bolster Newell’s earnings per share by double digits when it closes, expected in mid-2016.
Those who love corporate snowboarding should take this as a cue to buy more K2 and Ride products as soon as possible. Maybe even for Christmas.
Whenever someone proclaims, “You Can’t Script This,” as a certain action sporting content creation company recently did regarding the 2015 world title race, our first thought is always, “Wait, they’re going to script this.” While judging can occasionally be scripted, The Pipeline, itself follows never follows anyone else’s script, ever. And, yesterday (December 10, 2015) The Pipeline flipped the script for round 1 of the Pipeline Masters In Memory of Andy Irons and launched surprises for everyone.
Follow the jump for the official word, or click here to watch round 2 eliminations live.
Wanna get waxed up for the one you love this Holiday Season?
For the next three days (December 11 – 14, 2015) Sticky Bumps is cutting prices on everything they sell online by 40 percent and throwing in free shipping (in the USA). All you have to do is use the code “LASTCHANCE” during checkout.
This deal includes wax, traction, board bags, candles, stickers, shirts, etc. . . Why are we telling you this? Because we feel so bad about not doing our annual 12 Days Of Gifts feature, that’s why. Remember, the code word is “LASTCHANCE.” Click the link and wax it all.
Kering, Volcom’s Paris, France based owner, has apparently decided they need someone from the home office in charge. So they’ve moved out longtime CEO Jason Steris and consolidated Volcom’s (and Electric’s) leadership under Kering’s chief executive of the Action Sports Brands Todd Hymel (right), according to a story in Orange County Business.
Hymel, a 41-year-old U.S.-French national, moved to Orange County in May to take on “a more active role in the development, expansion and performance of the Volcom and Electric brands worldwide.” He joined Kering in 2008 as deputy director of mergers and acquisitions and was appointed chief operating officer of its Sport and Lifestyle Division in 2012.
See, the new owners always move their people in eventually. Seems Kering was just a little more polite about it, waiting a full four and a half years before officially putting the company under the control of someone fluent in French.
Who was the hardest working man in skateboarding this year? Yep, according to Thrasher Magazine it was Anthony Van Engelen whom they named Skater Of The Year for 2015.And we’re not going to argue with them. Vans has every right to be proud of him. Here’s what they’re saying:
With Vans since 2005, and star of the final part in Vans’ first-ever full length skateboarding video, Propeller released in May, AVE’s performance has dominated the skateboarding scene for the better part of the decade, representing a class of style all his own while influencing generations of skateboarders both modern and legendary. Today, he becomes a legend in his own right, joining past SOTY winners from the Vans team including John Cardiel, Geoff Rowley, Tony Trujillo and Salman Agah.
For the rest of the official word from Vans, please follow the jump. [click to continue…]
Who wouldn’t be down for some Vans Sk8-Hi tops covered in white, wintery skull-flakes? No one, that’s who. And what about some Era’s with poinsettia and holly berries? Happy Holidays indeed. For the official word from Vans, follow the jump.
Zumiez dropped this Supra “branded experience” on 50 lucky mall shoppers. Forty-eight hours at Woodward West with these cats wouldn’t be such a bad deal, huh? That’s just one of the ways that Zumiez gives back, and we’d take it for sure.
If riding Europe is something you dream of then Stefan Spiegel and Lana Bragina have the perfect map for you. It’s a huge wall hanger than features every resort in the Alps on one, big, data filled surface. And right now you can get it for $70. Click the link.
Newell Rubbermaid, a company that sounds more like a fetish doll manufacturer than a consumer brands company, has just purchased K2 and Ride Snowboard’s parent company Jarden today (December 14, 2015) in a deal worth more than $15 billion according to a story on 
Wanna get waxed up for the one you love this Holiday Season?
![AVE_Van[r7Jz]](http://www.boardistan.com/wp-content/uploads/2015/12/AVE_Vanr7Jz-450x300.png)
