Richer Poorer, the other Orange County, California sock and apparel brand has been purchased by Shoes.com according to a story on Orange County Business Journal.
“We’ve been acutely focused on building a strong brand identity, authentic voice and quality product since we launched five years ago,” company co-founder and Chief Executive Iva Pawling said in a news release. “The next growth phase for Richer Poorer requires significant resources, e-commerce expertise and ability to scale, all of which the Shoes.com team brings to the table.
Sound like a pretty good exit, too.
[Link: OCBJ]
