With a publication as smooth and clean as The Skateboard Mag you’d think that everything would be all digital and tech. Apparently not, according to a Kevin Wilkins post on Bob Kronbauer’s Clubmumble.com.
For each new issue of The Skateboard Mag our map goes up on this chalkboard. It’s in my basement, 36 floors beneath the surface, in Lincoln, Nebraska . . . First, with my knuckles, I erase inside all the old squares. Then I draw in new arrows and labels. I think I learned this on-the-wall method from Grant. After that we usually go back and forth a few times, adjusting what pages go where. There’s a similar set-up in our Solana Beach office, but they use grease pencils on glass and erase it with some kind of huffer’s delight.
Sometimes a little analog action can dull the sharp edges of the digital world and put a little soul back into this whole media dealio. Not that we would know anything about that.
[Link: Clubmumble]
so rad.
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