Surfer Magazine gives the “for girls” publication genre another go with Salted, “a much-overdue homage to women’s surfing,” according to the release.
“There are so many amazing female surfers right now and so many interesting stories that aren’t being told,” says SURFER Magazine Managing Editor, Janna Irons. “It’s great to finally give them the attention they deserve—and to have a home for all the beautiful images we’ve collected. I’m so excited we were able to create something that celebrates all we’ve been missing out on.”
We’ll say this again: if advertisers want to keep spending money on magazines that their target market will never read, why should publishers get in the way. Take the money, make the profit, and move on. Salted will be on newsstands until October 16, 2012 and as an annual one-off we could see it working. For the official word from Surfer Magazine, follow the jump.SURFER LAUNCHES ALL-GIRLS SURF MAGAZINE
Salted Magazine Hits Newsstands Mid-August
SAN CLEMENTE, Calif., July 30, 2012 – Introducing Salted, a brand-new all-girls magazine from the editors of SURFER Magazine. Featuring the best female surfers on the planet—including Stephanie Gilmore, Coco Ho, Sally Fitzgibbons, Carissa Moore, and many more—as well as trips to the most idyllic locales, profiles, interviews, history, fashion features, and more, Salted is a much-overdue homage to women’s surfing. Made with the quality, authenticity, and incredible imagery you’ve come to expect from SURFER Magazine, Salted is unlike any other magazine on the market.
“There are so many amazing female surfers right now and so many interesting stories that aren’t being told,” says SURFER Magazine Managing Editor, Janna Irons. “It’s great to finally give them the attention they deserve—and to have a home for all the beautiful images we’ve collected. I’m so excited we were able to create something that celebrates all we’ve been missing out on.”
Hitting newsstands August 14, Salted boasts nearly 100 pages of uninterrupted female surf content in an oversized, glossy format.
“These girls are more than just great surfers,” says Publisher Tony Perez. “We’re excited to be able to support the women’s side of the sport and create a publication that showcases their talent…and this is only the beginning.”
Salted by SURFER Magazine will be on newsstands until October 16, 2012. Find it at your local surf shop or bookstore. The digital version will also be available on the Apple Newsstand beginning August 15.
Follow Salted on Instagram: @SaltedMagazine
YA JANNA!
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