Remember those Youtube special content channels that launched in January 2012 with $100 million from Google? Tony Hawk’s Ride Channel, Network_A, Alli Sports? Etc. . .
Well, now, according to a story on Yahoo News, Google is promising to spend $200 million more to market those channels in hopes of getting a little more traffic that they can sell to other advertisers.
Robert Kyncl, YouTube’s global head of content, pledged that YouTube will spend more than $200 million to market the channels across Google and its advertising network. After years of relying largely on user-created videos, YouTube has increasingly focused on partnering with premium content providers to lure audiences for longer viewings and attract advertisers with higher quality videos.
If Google is only going to promote the channels on “Google and it’s advertising network” it would appear that what Kyncl use of the word “spend” is a little disingenuous as running ads on its own network technically doesn’t cost Google anything. But it makes a great headline.
[Link: Yahoo News]
True, Google isn’t “spending” $200 million, but they are “forfeiting” $200 million in ad revenue. Either way, they’re out $200 mil.
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