We don’t watch it anymore, but it appears that Fox may be hoping to push Fuel TV into the mainstream by ditching action-only content and running straight into main stream sports coverage, according to a story on Deadline.com
No final decision has been made, but the plan would involve converting the company’s action sports network Fuel (36 million subs) into a new national offering, which would compete against fellow cablers Disney/ABC’s ESPN, Comcast’s new NBC Sports Network and the CBS Sports Network. Like those entities, News Corp is attracted to the juicy affiliate fees a national sports network can command.
Might as well go to where the audience is. It’s certainly not in action sports. But Fuel was a nice try, certainly.
[Link: Deadline.com]
