A high-end Swiss watch company might be the last thing you’d think to find in the middle of the C3 Worldwide brand stable, but this past December the company became the North American partner of Home.
“I spent my first ten years working for Swatch,” reminds C3 president and CEO Bob Gundram. “I retained a lot of those contacts through my career. When I was introduced to Swiss brothers Jak and Eddie Doose last year and saw their ideas for Home, I knew we could help them out in North America.”
The company aims to differentiate itself with its Swiss heritage and high–end materials like Swiss quartz, stainless steel, and even anodized aluminum. With price points starting at $300 and topping out around $700 they aren’t exactly for the faint of heart, but the oversized styling makes them a great statement piece. Supported by team riders Travis Rice, Gigi Rüf, and Mark Sollors, Home is gaining traction fast.
Check them out online at whereishome.com.
