To launch their new “alternative sports” title Shaun White Snowboarding French Game-maker Ubisoft will spend $10 million in what Mediaweek is calling “nontraditional media buys” in the weeks leading up to the Nov. 16 game launch.
Anyone watching South Park’s first two episodes will find the game nearly impossible to miss. For the series premiere Oct. 8, Ubisoft bought out all of the ad inventory and will run three separate two-minute spots for its flagship Shaun White Snowboarding, Prince of Persia and Farcry 2 titles. The second episode will feature only ads for Shaun White Snowboarding.
They also have a string of appearances on ESPN’s shows all day on November 16 because what’s good for Shaun White is good for the X Games. Let just say this: we think Ubisoft is being tragically optimistic about how many copies of this game they’re going to sell.
[Link: Mediaweek]
