In what seems like a match made in hell, that bastion of New York street culture cred Vice has signed up to run all online editorial for the recently relaunched NBC/MTV joint Alliance of Action Sports, according to a press release sent out this morning.
Vice, the group behind VBS.tv, and critically acclaimed shows including Heavy Metal in Baghdad, Epicly Later’d, and School of Surf, has been brought on to produce and manage all editorial content and video. Allisports.com already has a deep catalog of action sports video content including the new VBS.tv program “Powder & Rails,” MTV2’s “The Contenders” featuring Paul Rodriguez, Ryan Sheckler, Jamie Bestwick, and Chaz Ortiz, along with an extensive library of Dew Tour footage.
Does Vice really know what they’re getting into? They’ll find out soon enough. In the meantime, Alli President Wade Martin can look forward to this kind of coverage of action sports, which we’re pretty sure the Burton design crew will absolutely love.
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