by The Editors on May 11, 2009
From our “there will never be a worse time to launch” files comes news that long-time surf industry soldier (and former Longboard Magazine sales lead) Mike Aguirre has launched a “new, fresh, now” surf magazine called morSURF.
“There are still lots of people who like to read stories and in-depth articles and who enjoy the quality of photography in print,” said Aguirre. “But for those surfers who want their information digitally, keeping the magazine viewable online is good PR and is also great for our advertisers because their links are active. We believe morSURF’s online presence will ultimately lead to increased sales and subscriptions of the printed publication.”
Spoken like a true print salesman. For those who love longboards, fish, hybrids, standup paddling and still read print magazines, morSURF could be the perfect media fix.
[Link: moresurf.com]
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by The Editors on May 5, 2009
Get all the info on the latest from Taylor Steele and the Kona-California Scholarship after the jump.
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by The Editors on May 5, 2009
We rarely get excited about skateboard magazines anymore. Not sure if it’s because they come out too often or what.
But when former SBC Skateboard’s Ryan Stutt, Harry Gils, and Scotty McDonald team up with Big Brother’s Dave Carnie and Chris Nieratko to create a magazine guest art directed by Todd Bratrud, well that’s something that gets our old ink-huffing neurons firing again. Even if King Shit is only doing two issues a summer.
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by The Editors on May 4, 2009
In an effort to remind kids that there is more to life that video games and iPods, the School Library Journal kicked down a list of what they’re calling “The Original Handhelds” a.k.a. magazines. And one of the best of these OG handhelds is apparently Transworld Skateboarding Magazine.
Skateboarding isn’t an activity to be left on the sidewalk. It’s a sport, an art, and a world with a fashion sense all its own. You’ll see more shoe ads in Transworld Skateboarding (TS) than you’ll see in Teen Vogue. TS features interviews with skateboarding professionals, detailed (and often bloody) photos of both graceful and klutzy moments in skateboarding, news, video game reviews, and stunning action photography. The magazine has also produced a series of skateboarding videos, including Sight Unseen and The Reason. Published monthly, plus two special issues. Audience: junior high and high school.
How’s that for a solid description of T-dub skate. And remember, kids. . . magazines are cool.
[Link: School Library Journal]
by The Editors on May 4, 2009
by The Editors on April 29, 2009
Thirteen years ago the futurist Nicholas Negroponte, in his book Being Digital dove right into the difference between bits and atoms and what it meant to the future of business:
While we are undoubtedly in an information age, most information is delivered to us in the form of atoms: newspapers, magazines, and books (like this one). . . .As one industry after another looks at itself in the mirror and asks about its future in a digital world, that future is driven almost 100 percent by the ability of that company’s product or services to be rendered in digital form. If you make cashmere sweaters or Chinese food, it will be a long time before we can convert them to bits.
And while we are amazed that it has taken this long, Source Interlink’s recent chapter 11 filing is nothing more than the latest example of digital killing off the old way of doing business. Strangely, the people behind Action Sports Group’s (Surfer, Snowboarder, Skateboarder, etc. . . ) parent company are over-joyed that they drained their investors’ pockets down next to nothing before deciding to “take the company private.”
“We couldn’t be more pleased,” Source Interlink CEO Greg Mays said in a statement. “This restructuring will materially reduce our interest expense and debt levels, substantially improve free cash flow and allow us to capitalize on several operational opportunities to further improve and grow our business.”
We don’t know how optimistic we’d be with a company whose CEO is overjoyed to be filing for bankruptcy. Good thing Ron Burkle has billions of dollars, because they’re going to need it.
[Link: Folio Magazine]
by The Editors on April 24, 2009
According to a story published today on MediaPost by Fuse Marketing partner Bill Carter says, “Gen Y is drawn to action sports.”
The amount of money spent on traditional sports marketing far exceeds what is spent on action sports, yet action sports continue to replace traditional sports in popularity — with participation numbers in action sports rising at the expense of traditional sports. . . The power of the action sports market has yet to be completely realized. For non-endemic corporations, breaking into this market isn’t as easy as it may seem. Skaters, surfers and snowboarders traditionally are leery of non-endemic brands.
Luckily Fuse Marketing is there to let major corporations exchange their money for action sports credibility. Just look what they did for Right Guard Extreme.
[Link: MediaPost]
by The Editors on April 22, 2009
The minds behind the Toronto, Ontario, Canada blog KingShit.org have just launched a new snowboarding site named, not surprisingly King Snow. Here’s what they had to say about it:
Before we say anything else, please go visit the new snowboard site we started, called King Snow. If you think snowboarding is retarded, then don’t go. Now, on to the goods.
We’re putting them on the list because they just gave Embry Rucker a porfolio. And that’s not a bad way to kick off a new site.
[Link: King Snow via Embry Rucker]
by The Editors on April 22, 2009
As if the X Games weren’t rad enough, they’re now going to be rad times 3-D, thanks to a new ESPN/Disney joint.
Directed by award-winning filmmaker Steve Lawrence (Down the Barrel), the film will use groundbreaking digital 3D techniques to immerse sports fans into the world of action sports and its top stars. Iconic action sports personalities chronicled in the film are: Shaun White, Travis Pastrana, Danny Way, Ricky Carmichael and Bob Burnquist.
Luckily for us our interest in 3-D totally overshadows or dread of the X Games so we’re actually looking forward to having Bob Burnquist, Danny Way, and Shawn White thrust their boards right into our faces.
X Games 3D the Movie will be released August 21, 2009 with a limited one-week theatrical release.
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by The Editors on April 22, 2009
The Newport Beach Film Festival begins on Friday April 24, 2009 and included in the festival is The Action Sports Film Series presented by etnies, Fuel TV, and Surfing Magazine.
Here are just a few of the 20 films and five world premieres: Echo Beach, The Lost Wave, P. Rod’s Street Dreams, Travis Rice’s That’s It, That’s All, and “The Malloys” in Waveriders.
We’d link directly to the show times for the Action Sports Series, but we can’t because the site is in Flash. You’ll have to find it yourself. Flash is rad.
[Link: Newport Beach Film Festival]
From our “there will never be a worse time to launch” files comes news that long-time surf industry soldier (and former Longboard Magazine sales lead) Mike Aguirre has launched a “new, fresh, now” surf magazine called morSURF.
