It’s been two months since the official launch of Youtube’s new “channel strategy.” As it hasn’t changed our viewing habits, nor improved our Youtube experience in any way we were curious to see how the channels were doing. Using the numbers reported on the channels main pages we lined them all up.
Just for fun, we threw Transworld.TV in the mix just to see how a site that didn’t get $1 million dollars of start up capital was faring against the Google funded players. We also factored in the potential total revenue (shared between Youtube and the channel) generated by the channels views based on the oft quoted “quality content” CPM of $20.
Here’s how they stack up:
Subs Views Revenue
Redbull Media House 386,626 259,389,937 $5,187,798
Alli Sports 28,240 10,134,195 $202,683
Transworld TV 10,526 5,470,641 $109,412
Ride Channel 32,329 4,164,433 $83,288
Network A 28,320 1,951,528 $39,030
*Note: this is not a scientific comparison and should be used for
entertainment purposes only for all kinds of reasons including the
fact that some channels have been up much longer than others.
There is money in this game, but it seems that few of the channels (aside from Redbull) have created anything that has “gone viral.” And when you compare these channels to something like the Philip Defranco Show which has 2 million subscribers and 825 million views so far it suggests that sitting someone in front of a camera in a studio with some clever writing is a much more efficient use of funding than sending a production team around the world chasing board riders. But don’t let that stop you, you action content producers you.
Inspired by Desillusion’s world, THE DEATH OF COOL cruiser is a skateboard shaped entirely by the WOODIART hand, made with a mélange of different wood “Iroco-Chestnut-Ipe-Mahogany-pear”, fixed onto Gull Wing 150mm trucks and Polyurethane wheels 50mm (Abec 3 precision). . . The cruiser comes with it’s own “Mini coffin” box, a coffin shape made from mahogany and iroco. The insides are padded with real leather and feature a brass chain to hold the board.
The whole set up is an “ultra limited edition” and available only in Desillusion mag’s online shop. Looks pretty nice.
“. . . an interview with “northwest legend Temple Cummins, a trifecta of Norwegian perspectives—including an interview with Danny Larsen, a photo essay from the hidden valley of Tamok and split board survival in the Lyngen Alps—pura niece in Spain, and lurker life at Mt. Hood’s Government Camp.”
But more than anything, it reminded us that if you’re still going to read print, it might as well be something you’re going to keep around for a while and frequency is just that. Click here to subscribe.
On January 31, 2012 a jury in Pinellas County, Florida reportedly awarded Internet Businessman Mark J. Horne a $15.5 million judgement in his lawsuit against World Publications and co-defendants Bonnier Corp. and CEO Terry Snow for breach of contract after Horne sold his company Nautical Solutions Marketing Inc. to World Publications in 2004, according to a story on Trade Only Today.
Now, Snow is pushing back on the judgement in the most creative way possible–his lawyer has filed motions for “mistrial alleging, among other things, juror misconduct and prejudicial comments by the attorney for plaintiff.”
Among the defendants’ post-trial motions, filed Feb. 10, are allegations that Horne’s attorney commented on something the judge talked about outside the presence of the jury; told the jury that Snow would be indemnified against any judgment (in other words, his insurance company would pay the damages); vouched for the credibility of witnesses; called defense witnesses liars; and instructed the jury in a theory of damages that the judge himself refused to talk about, said the defendants’ Orlando, Fla., attorney, Michael Crosbie.
According to the story it would appear that a judge has already “ruled on the juror misconduct motion Feb. 28 and denied a request for a mistrial.” For those not following along, World Publications was the company that purchased Transworld Media and then became Bonnier USA, Transworld’s parent company. Those who are at all interested in the media business should click the link and read the rest of the story.
It really transcends skateboarding and becomes a story about this group of six guys who weren’t the cool kids. They weren’t the hipsters. Some might say they were borderline nerds and, for many of them, it was a real struggle to attain the position they eventually attained and we deal with that in the film.
Click the link for the short yet interesting interview with Stacy.
Video nerd alert! Ever wondered how the title sequence of Travis Rice’s The Art of Flight was done? Studio Daily talks with Bozeman, Montana’s Helio Collective on exactly how they did it.
“Working on Art of Flight was an amazing opportunity to combine motion graphics with beautiful live action,” says Chris Murphy, Helio’s founder and creative director. “We were part of everything, including conception, shooting, and editing for the intro title sequence and it really helped us capture the mood and tone of the film.”
They also used Maxon’s Cinema 4D and Andersson Technologies SynthEyes. Nope, doesn’t mean a thing to us, either. But it almost makes us want to see the movie once and for all.
TransWorld Media’s Editorial Director Rob Campbell commented, “There are few people in this industry who have the kind of professionalism and aptitude for understanding the ‘big picture’ like Nick does. From conceptualization to execution, he can make it all happen.”
Hamilton is apparently ready for the task (be it with a somewhat smaller staff after the exit of editor Annie Fast at the end of 2011).
“I am very excited for this opportunity and am ready to take on new challenges as we continue to expand our brand,” Hamilton said. “It is really important for us as a media company to adapt to change constantly, because in this new digital world, nothing stays the same for very long.”
From early pioneers such as Jay Adams, Tony Alva, and Steve Caballero through the giants of the 1980s and 1990s, including Tony Hawk and Brian Anderson, to such legends of the scene today as James Hardy and Justin Figueroa, every icon of skating has graced the cover of Thrasher, captured in mid-air and mid-action by the sharpest shooters around. . . Organized chronologically, and including every cover published in Thrasher’s first thirty years—even long out-of-print and hard-to-find collectible issues—the book at last reveals the stories behind these legendary cover-photo shoots, as told by the skaters, photographers, and editors who made these the most iconic mementos of skate culture.
The search for someone to host a fictional new extreme sporting show called The Gnar Zone has potential to be one of the funniest new webisodes on Youtube. Check it. . .
On January 17, 2012 Goggle/Youtube’s latest attempt at channeling quality content to high paying advertisers will launch across the web.
In the action space we have The Ride Channel from Tony Hawk Inc. (above), Network A, a joint venture between Wasserman Media Group and a company called Bedrocket, and then there is The Red Bull Channel which will likely feature a collection of all those “wild, crazy, unbelievable” videos your grandparents are constantly forwarding to you from Red Bull Media House.
Each channel was reportedly given $1 million against a share of future advertising earnings. Not exactly bubble money, but not that bad either. Without going to deeply into the logic right now, we’ll just say that we’re not exactly bullish on the whole old-media “network channel” concept. We are, however, looking forward to The Weekend Buzz featuring Rob Brink and Erica Yary. It will be on The Ride Channel and it looks good.
It’s been two months since the official launch of Youtube’s new “channel strategy.” As it hasn’t changed our viewing habits, nor improved our Youtube experience in any way we were curious to see how the channels were doing. Using the numbers reported on the channels main pages we lined them all up.
