Snowboarding

Agency Wins Prize for Burton R.E.D. Catalog

by The Editors on November 13, 2007

According to a press release [2 one 5] cr8tve ntwrk won a “silver Davey Award” for the 2008 R.E.D. catalog they designed for Burton Snowboards. As much as we’d like to give them a spanking for having such a tritely annoying name, they are obviously talented. Follow the jump for all the details.

[click to continue…]

{ Comments on this entry are closed }

Burton x Kidrobot

by The Editors on November 1, 2007

Hey look another colab. This time it’s a Burton Custom Plus designed by that wonderful toy builder Paul Budnitz.

Kidrobot today unveiled their limited-edition collaborative snowboard, the Burton Kidrobot Custom Plus. The inaugural collaboration between the companies has been over a year in the making and involved collaboration among multiple artists and snowboard designers.

Follow the link for all the press release details.

[click to continue…]

{ Comments on this entry are closed }

Onboard Digital Magazine

by The Editors on October 31, 2007

CoverIt’s the kind of online solution that someone who’s never been online would come up with, and we’re guessing a lot of marketing directors are going to think it’s cool: today Onboard released a North American edition of their publication, but rather than printing and shipping it (which costs way too much these days), they’re using an modified .PDF viewer called Ceros to put it online in digital magazine form. That’s right, full spread, full bleeds, and you have to click in the lower corner of the pages to “turn the page.” Get it? And the pages have video. It’s like a digital magazine circa 1996.

Ignoring the fact that this is a ten-year-old techonology, it is a completely annoying interface. That said, the content is actually okay: great photos, solid video, and a few clever bits of writing (thanks the editorial skills and deep snowboard knowledge of Dave Sypniewski). Best of all, it’s free. If they’d simply put it on a proper website we’d say that it was a great addition to world snowboarding media. But they didn’t, so we can’t.

[Link: Onboard Digital Snowboarding Magazine]

{ Comments on this entry are closed }

Truckee Snowboarder Killed At Halloween Party

by The Editors on October 31, 2007

BildeCoogan Kelly, a 21-year-old snowboarder from Truckee was one of three people shot and killed (along with two other people) at a private halloween party at a home at 3125 Heatheridge Lane in Reno, early Sunday morning.

Reno police investigators say the shooting broke out on a crowded dance floor at a private party. . . Van Ruiten [Coogan’s girlfriend] said shoving by the dancers turned into a fight, and she was separated from Kelly before the shooting occurred.

Kelly was sponsored by Totally Board, Adidas, and Ride Snowboards. Our thoughts are with his family and friends.

[Link: Nevada Appeal and Reno Gazette-Journal]

{ Comments on this entry are closed }

Lindsay Lohan’s New “Snowboarder”

by The Editors on October 30, 2007

Giles Lohan

So who does Lindsay Lohan meet in her Utah “re-hab” facility? A guy known only as “Riley Giles: snowboarder.” He claims to have competed in the X Games. Ever heard of him?

{ Comments on this entry are closed }

686 Mammoth Opening Party

by The Editors on October 30, 2007

Don’t really need so say much more than this. Be there

Image002

{ Comments on this entry are closed }

Shred Or Die? Tony, Please.

by The Editors on October 24, 2007

When Will Farrell launched the site funnyordie.com with his writing partner Adam McKay they launched it on the popularity of one viral video: The Landlord. A skit in which Adam’s two-year-old daughter Pearl played Will’s landlord come to collect late rent. It was inspired comedy and the site got massive amounts of traffic. Obviously the brand name celebrity and the quality content added up to success in the short term.

Now Farrell and McKay have taken the same idea to action sports and launched Shredordie.com with the help of celebrity action sportsman Tony Hawk and some scraps of video left over from his production company 900 Films. What the site ends up looking like is, well, left over footage from 900 Films. We’re sure it will get better over time, but really, Tony, is this what you want to pin your Internet hopes on?

[Link: Shred Or Die]

{ Comments on this entry are closed }

Burton Opens Their Chicago Store

by The Editors on September 11, 2007

Yep. If you’re a snowboard shop in Chicago and you sell Burton product get ready to be put in the submission hold until you tap out. Burton will do retail better than you do. Don’t say you weren’t warned.

Chi Evite
.

{ Comments on this entry are closed }

Largest ASR In Five Years

by The Editors on September 11, 2007

It didn’t look that big to us, however, according to ASR official the fall 2007 Show in San Diego was big. Some said it was due to the new “moto” section, but we’re not sure. Follow the jump for the entire press release.

[click to continue…]

{ Comments on this entry are closed }

Building A Business With Burton

by The Editors on August 28, 2007

Burtonb

We saw Jake Burton in those American Express ads where he was going to snowboard 100 days a year and pay for it all with his AmEx card, then we caught him in ads for the Wall Street Journal, you know the paper Jake reads when he wants to be an industry titan, and now HP is using Jake to help you start your own business with templates and designs that are downloadable and printable (and some very cool behind the scenes at Burton content as well). His ads were all over CNN/Money site today. We lined some up, but honestly, they’re pretty sucky. They might be good enough to fool the Media Center at the ASR Show and for that it’s probably worth checking out.

[Link: Hewlet Packard]

{ Comments on this entry are closed }