In the new Norwegian horror film Dead Snow (Dod Sno) a group of frozen undead Nazis awaken to feed on the brains of young snowboarders. Not exactly a healthy diet if you ask us.
The film opens on January 1, 2009 and is in Norwegian. We doubt their will be subtitles, but we still can’t wait to see it. Maybe Terje will translate for us.
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Oren Tanzer, the guy responsible for one of the best snowboard programs in the world just got a promotion. Now Mr. Tanzer is the Director, Youth Action Sports Marketing for Mammoth Mountain Ski Area.
Oren’s leadership in the youth action sports area of Mammoth’s business has allowed us to be a leader in this very important market segment,” said Howard Pickett, Chief Marketing Officer at Mammoth Mountain. “By aligning Oren and his team’s efforts closely with marketing and sales for the rest of the mountain, we intend to take both the terrain park business and the entire resort to the next level of success in the destination travel industry.”
Congrats, Oren. It’s all marketing anyway, right?
[Link: First Tracks Online]
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Uh oh. Looks like someone’s got some faulty nuts
About 3,500 pairs of 2007 Rossignol HC snowboard bindings, made in China by Rossignol Ski Co., because the t-nuts that attached the buckles to the straps on the snowboard’s bindings can detach, posing a fall hazard to consumers.
If you own these, better send in for the upgrade.
[Link: Consumer Product Safety Commission]
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Ever wonder what happened to Westbeach founder Chip Wilson? No? Well, as many will tell you he left the snowboard industry that was littered with sweaty men 11 years ago and went after an industry loaded with sweaty, hot women: Yoga.
Now, Chip’s yoga clothing company Lululemon Athletica has 80 retail stores across Canada and the US and is valued at US$2.3 billion, according to a story in The Montreal Gazette.
To what does he attribute all this success? The Landmark Education Corp. a.k.a. The Forum.
Wilson believes his pursuit of mega-material success has made the world a better place by popularizing yoga and by helping Lululemon staff and others take courses offered by the controversial Landmark Education Corp., the motivational education company developed by people connected to Erhard Seminars Training (est).
Hey, if joining something the French government has classified as a “cult” brings this much success, maybe we should have listened when our lawyers suggested we attend.
[Link: The Montreal Gazette]
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A. Garrett Lisi, the surfer/snowboarder whose Exceptionally Simple Theory of Everything sent shock waves through the theoretical physic world last year has just won another grant from the Foundational Questions Institute to continue work on his theory, according to a story on Newscientist.com.
Lisi will get $77,222 to work on his theory, which involves using a recently mapped 248-dimension mathematical structure called E8 to unify all the fundamental particles and forces, including gravity. In the last round of awards in 2006, FQXi gave Lisi $77,280 over two years.
That should keep him in the water for a while.
[Link: New Scientist]
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Like an aging Barker’s Beauty from the Price is Right, deep laugh lines were beginning to show around the eyes of one of snowboarding’s longest-running websites and its ass was beginning to sag. Yobeat.com just wasn’t keeping up. That’s what happens when you’ve been blogging longer than the word blog has existed (we know all about this.)
Yobeat.com co-creator Brooke Geery has finally updated her side project’s backend to WordPress and given the site a whole new graphic face and we’re all thanking her for this. . . at least those of us who enjoy caustic ramblings.
Follow the jump for the entire press release. Yeah, it’s that professional now.
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In a new ad for HP Shaun White cruises into a room in green jogging shorts only to find all his friends wearing Shaun White masks that they’ve printed out on their HP Printers. “This is part of Feed Company’s ongoing back-to-school online campaign for HP,” according to a story on AdGabber.
Yeah, seeing a couch full of Shaun’s is a little unsetting, if you ask us. And no, it doesn’t make us want to buy an HP printer. Then again, maybe it ties into the whole Crash Course with Shaun White.
Click the link to watch Peanuts Thrown at Shaun White.
[Link: AdGabber]
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Sometimes we forget that Hayes Brothers Snowboards is wholly owned by a private equity firm. Now, we won’t have to remember that any more because their parent company Ault Glazer & Co., Inc. has announced that it will no longer be a PE firm and that the business that’s left over will now be called Global Sports and Entertainment, Inc. This firm will be run by Bill Dully.
The new holding company will have minority ownership in Freedom Grill and Boom Entertainment, and will wholly own The Collectors X, Hayes Brothers Snowboard, as well as Global Authentication, Inc. as its flagship operation.
How’s that for a portfolio of companies: grills that attach to your trailer hitch, sports memorabilia athentication, oh, and snowboarding. Talk about synergy.
[Link: MarketWatch]
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For a while it looked like Future Snowboarding would be done, but now, thanks to the savior of all sagging snowboarding magazines there will be another day.
Storm Mountain Publishing, (SMP) the Boulder, CO based publisher of SNOWBOARD and Freeskier magazines announced last week that it has purchased Future US, Inc’s snowboarding division for an undisclosed amount.
This purchase makes sense for Future’s website alone, but we are still amazed that small publishing companies are able to make the magazine model work while remaining honest about their distribution numbers.
[Link: Transworld Business]
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The UK’s Factory Media LTD, the parent company of Surfer’s Path, Kingpin, Onboard, Surf Europe and 10 other action sports magazine titles is launching a video channel called Mpora.tv today according to a story on Marketing Week UK.
The channel, which launches in the UK today (4 August), is set to extend across Europe during the year. The launch is intended to supplement the user-generated video website Mpora.com and is aimed at expanding its core audience to include mainstream viewers.
Nothing like video to bring in that mythical “mainstream viewer” huh? Guess we can add Mpora to the growing list of action sports video crapragators because it doesn’t look like they’re doing anything new.
[Link: Marketing Week UK]
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