by The Editors on September 22, 2008
It’s official, Elena Hight the shred who’s been on the Veeco streetwear program since 2005 is now on the Volcom Snow program as they say “from her beanie to the board under her feet.”
The best thing about the Volcom snow team is the family structure and to have such amazing people around me. I love the tight knit program that Volcom has and I feel so fortunate to be able to experience this and have the opportunity to fully embrace it,” stated Elena.
Congrats, Elena. Nice work, Mr. Billy Anderson.
by The Editors on September 19, 2008
After nearly 15 years of blogging it is so good to see the kids finally sparking up the torch and getting up on the web their own way. Here’s one we just added to the blogroll: it’s tagged The Dangerzone “A Dangerous Insight Into The Extremities of Tahoe Living.” Robbie Sell with a switchblade knife? That’s just the kind of danger we’re looking for.
Check it out and then you’ll know what’s going on at The Lake.
[Link: Tahoe Danger Zone via The Tackled Box]
by The Editors on September 19, 2008
We’ve always thought of US News & World Report as a magazine that explains the complexities of the world to the geriatric crowd, seems like every cover has the latest tips on health and retirement. This month, the newsweekly looks in on that “young, hip Vermont company” Burton Snowboards and breaks it down for grandma (including a photo of CEO Laurent Potdevin looking quite fit).
The king of this $487 million industry, Burton Snowboards, has the right idea. The privately held company makes boards, clothes, and snowboarding accessories, claiming 40 percent to 70 percent market share (depending on the category). An adaptive strategy ensures the near-constant debut of new board models and fashions, allowing Burton to keep pace with ever-changing trends and to grab a piece of the increasingly lucrative kids’ and women’s markets. And in a potentially savvy move, Burton recently made an epic jump from pure snowboarding company to year-round dealer of surfing, skateboarding, and snowboarding gear.
The story goes on to discuss the history of the company, there entry into the surf and skateboard markets, and Burton’s “radically different corporate culture.” Looks like the PR department is doing their job.
[Link: US News & World Report]
by The Editors on September 19, 2008
Former professional snowboarder Peter Line is an genuine oddity in a way rarely seen in action sports. He is a true original who is completely and utterly on his own program.
To better share thoughts and images from his seriously skewed mind he is now blogging on his first-ever website Peetard.com. There you can get a peek into his thoughts and images and view bits of genius like this:
Today I drew a picture of Rachael Ray. But, I wanted the art to focus more on her tennis-ball boobs than on her bubbly personality. So I drew her head up-side-down and turned her smile into a frown.
Our point, exactly.
[Link: Peetard.com via Forum Snowboards]
by The Editors on September 19, 2008
After all these years of thinking that Seattle-based C3 Sales Manager Johan Malkoski was simply a crass, belligerent, caustic, ass-monkey we finally learn there is a method to Johan’s world famous assness. It’s all part of a plan, according to an interview on The World of Snowboarding Through Fembot Eyes.
I have a knack for making rough first impressions, most likely it’s the Masshole in me. Or maybe it’s because I like to start at the bottom and work my way up because if you start at the top there’s no where to go but down. I don’t know, I’m working on the problem though.
That is the best news we’ve heard all day. Read the rest of the interview for more insight into the salesman behind the brands Capita, Coal, Union, and Defcon. And wish him luck as he works through his problems. It will be better for all of us if he can. And we mean that in the nicest, most caring way possible.
[Link: TWSTFE]
by The Editors on September 16, 2008
by The Editors on September 15, 2008
Analysts at Piper Jaffray & Co. downgraded Zumiez today saying that the companies shares have “surpassed our target objective” and are “trading essentially in line with the long-term earnings growth rate” and they’re giving Zumez a “neutral.”
We expect shares to trade in range into the 1H of 2009 and would recommend adding to positions on sector pullbacks – longer-term, ZUMZ offers a superior investment profile. Our 2-3 year outlook remains positive, tied to square footage growth, solid category trends, and the company’s ability to orient its merchandise to evolutions in lifestyle cycles. We’ve re-set our 12-month price target to $18/share based on 20x FTME EPS (FQ4-FQ3), in line with the company’s LT earnings growth rate.
Sure, fine.
[Link: Street Insider]
by The Editors on September 15, 2008
by The Editors on September 8, 2008
We hate to say it, but anyone who thought the 80s revival was over is thankfully wrong. Who would think that anyway?
From the look of some of the products on the floor at the September 2008 ASR show, the neon wave is just beginning to peak. Which is great for those who lived through it the first time. And even more fun for kids who’ve never seen color before.
Funny thing is: we like it all. Bright colors are rad. Video games are rad. And, the Dragon Domos (pictured above) are totally rad.
Follow the link for a few more rad things we saw at the show
[click to continue…]
by The Editors on September 8, 2008
In a press release Andrew Hourmont, founder and organizer of the Air & Style has announced that “the Swatch TTR 6Star Air & Style Munich 08, originally scheduled for the 29th November, 2008 in the Olympic Stadium Munich, will not be taking place this year.”
We are very sad about the cancellation of the Air & Style Munich 08. We feel sorry for the fans, the riders and for our whole team. After we have seen the best Air & Style of all times last year, the anticipation was huge for this year’s Air & Style in the Olympic Stadium to become even better. But as a company we first and foremost have to finance this expensive happening which is impossible without financial support from sponsors. . . . It is a pity that unlike in countries such as the USA or Great Britain, the communication with young target groups in Germany obviously is not yet considered as important as it deserves to be. We are now focussing on the organization of the top event on January 31st, 2009 in the Bergisel Stadium in Innsbruck and will take care of new, international projects.”
Silly Germans. . .
[Link: TTR World Tour]
