by The Editors on October 2, 2008
The Burlington Free Press is reporting that Burton has been getting some heat for their new Love line of snowboards that are featured on the website with the following text:
Hi. My name is Love™ and I’m on the market for someone who’s looking to score serious action, no matter where they like to stick it. I enjoy laps through the park; long, hard grinds on my meaty Park Edges followed by a good, hot waxing. Whether you’re hitting it from the front or the back, my mid wide shape, supple flex, and twin tips like it kinky. Keegan and Mikkel love riding me, I hope you will too.
Donna must be very proud of these cutting-edge graphics. It appears her years of hard work on women’s issues in snowboarding have finally paid off.
[Links: Burlington Free Press and Burton]
by The Editors on October 2, 2008
You know things are tough when a story gets written about a magazine insert because it has 18 advertisers. But that’s why Media Daily News just wrote up EXPN magazine.
One reason that EXPN may be prospering is its 12- to-29-year-old male target, which seems to have disposable income during the economic downturn. “They’re as unaffected by this as you can be,” said Steven Binder, vice president of ad sales at ESPN The Magazine.
Unaffected? Sounds like something only a VP of ad sales could say. You know, someone riding high on 18 “pospering” pages of advertising.
[Link: Media Daily News]
by The Editors on October 1, 2008
The Burton Corp wants to sell Analog product so badly they’re willing to exploit a homeless man’s genitalia.
In the October 2008 issue of Blisss magazine, Analog’s ad features a homeless man laying on the front steps of what looks like a church with his pants undone and his penis out. To Analog this is apparently hilarious. “Please Use Buttons,” they joke.
They really should be nicer to him. He’s probably one of the few people in the world who would wear Analog without getting paid.
by The Editors on October 1, 2008
Volcom and Snow Team Ambassador, Artist, & Musician Jamie Lynn teamed up to create a piece to help raise awareness for Boarding for Breast Cancer (B4BC). One dollar from each piece sold from this collaborative collection is donated to B4BC.
[Link: Boarding for Breast Cancer]
by The Editors on October 1, 2008
As one of the first films to capture the true snow shredding potential of snowboards Apocalypse Snow has been revered for years.
Now the movie’s star (and Apocalypse Snowboards founder) Regis Rolland has teamed up with filmaker Didier Lafond for a remake of the cult film called Apocalypse Snow – Le Retour.
Based on the similar James Bond style chase sequences that made the first film so popular, this time however, our hero finds himself speed riding, acrobatic paragliding and wingsuiting, as well as partaking in some breathtaking back country ski and snowboarding scenes. . . . Shot in High Definition, the 26 minute film will be available on DVD just in time for Christmas and features some of the biggest names in mountain and aerial extreme sports. The DVD will also include an additional 52 minutes of footage documenting the making of the movie, filmed in and around Les Arcs and the Mont Blanc region.
While we don’t believe it’s possible to come close to recreating the absurdist alpine magic of Apocalypse Snow 20 years later, it will be fun to see them try.
[Link: Apocalypse Snow Retour via Chamonet]
by The Editors on September 30, 2008
Fact: the only game system we own in the Nintendo DS. It is the single best video game system ever invented; it’s small, sleek, and cheap. Because of this, however, we thought we’d miss out on Shaun White Snowboarding.
All that is going to change on November 16, 2008 when SWS drops in on the DS and Sony PSP platforms.
Built from the ground up on both platforms, each version includes exclusive and unique features. Using intuitive controls, players can ride and compete on mountains around the world. They can also express their creativity through rides and customization and challenge their friends through wireless multiplayer. The game is scheduled for release on November 16, 2008.
We want it now!
[Link: Game Focus]
by The Editors on September 29, 2008
We heard about the new Nixon headphones at the ASR show, but the first we’ve seen of the Nixon Master Blaster is on a snowboard website in the UK. Here’s the breakdown on the product:
Step into your own comfortable cone of silence. A patent pending ball and socket construction allows almost limitless range of motion for a completely custom fit. Handcrafted real leather ear cans and headband with lightweight metal speaker cabinets ensure comfort and durability. Add a 50mm dynamic driver delivering crisp, full sound and we’ll bring the noise.
They are listed online for “pre-order” only at a price of £160, which by tomorrow should be about, what, $500?
[Link: The Snowboard Shop]
by The Editors on September 29, 2008
The Burlington Free Press has done a short story on “youth marketing agency” Fuse, and the company’s partner Dr. Evil Issa Sawabini was kind enough to kick down a couple marketing tips:
1.) Get specific about your target audience, you likely can’t talk to everyone and get their attention.
2.) Avoid using stereotypes — goatees and tattoos don’t make your brand cool.
3.) Use the best photography.
4.) Develop a system to make sure your marketing program is working.
5.) Develop a marketing platform that makes sense for the brand.
6.) Develop authentic marketing programs.
7.) Measure your results and stay flexible.
8.) Select marketing tactics that work for your brand.
9.) Don’t use the word Xtreme.
It’s nice that corporate America is still this stupid, especially for those running youth marketing companies.
[Link: Burlington Free Press]
by The Editors on September 24, 2008
by The Editors on September 24, 2008
Snowboard filmers should think twice before shooting on Forest Service land without the proper permits, according to a situation outlined in a Brent Gardner-Smith story in the Aspen Daily News.
On April 4, 2008 Aspen snowboarder Wallace Westfeldt landed on a rock and died while riding for a Futuristic Films cinematographer who was shooting “a promotional film” in Tonar Bowl out of bounds at near Highlands.
During a Forest Service investigation of the tragic accident it was found that Futuristic Films had no permit to film on Forest Service land outside of the resort. The information resulted in three citations: Brendan Kiernan and cinematographer Frank Pickell of Futuristic Films were cited for “conducting an unauthorized work activity on National Forest lands” and Aspen Ski Company’s Director of Brand Development Steve Metcalf was charged with “aiding and abetting.”
The three men each paid a $525 fine in July and the Forest Service and the U.S. Attorney’s Office consider the case closed.
The way the situation played out is much messier than this and well worth a read for anyone who has ever filmed or thought of filming a snowboard movie on Forest Service land. As usual, it’s all good until something bad happens.
[Link: Aspen Daily News]
