Snowboarding

Burton Brands Blow Out Of SoCal

by The Editors on December 5, 2008

ProgramlogosThe Burton Corp. announced today that they are moving Forum, Foursquare, and Special Blend (aka The Program) to their Vermont HQ. It’s a move that had been rumored ever since the snowboard giant first purchased the SoCal-based brands back in the summer of 2004. Seems cold weather makes people work harder.

In tough times like these, we need to be very strategic and efficient so we can continue to invest in our core strengths like product development and marketing, and this move allows us to do just that,” says The Program General Manager Sam Paschel. “In Burlington, The Program will benefit from over 30 years of Burton’s product development, sales and operations expertise while enjoying easy access to Burton’s shared services. And it will be great to have the company close to the mountains where we can easily test product on snow.”

And the surf industry breathes a oh-so-tiny sigh of relief as the invasion slows.

For the entire press release follow the jump.
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Podium Gets Ripped Off

by The Editors on December 5, 2008

BuildingManchester, Vermont’s snow, skate shop Podium was burglarized sometime in the evening of November 30, 2008 according to a story in the Bennington Banner.

Numerous Burton snowboards, snowboarding apparel and accessories were taken from the Main Street store between 9:30 p.m. Monday and 11:50 a.m. Tuesday, according to Manchester Police.

Times are hard and Christmas is coming.

[Link: Bennington Banner]

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Billabong’s Biggest Drop Ever

by The Editors on December 5, 2008

After Billabong CEO Derek O’Neill cut the companies outlook (blaming the U.S. retail economy) earlier this week the stock took a tanking, according to the Sydney Morning Herald.

Shares in Billabong have plummeted more than 21% since chief executive, Derek O’Neill, cut his profit outlook yesterday and said the worldwide retail gloom was the worst he had ever seen. . . .Stocks fell 18% to $8.20 yesterday, the largest decline since it listed eight years ago. Billabong’s share price was down more than 3% to $7.94 at 12.50pm today.

These kinds of stories really aren’t news any longer, but we’re going to keep posting them for historical purposes.

[Link: Sydney Morning Herald]

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Danny Kass’ New Pizza Roll

by The Editors on December 4, 2008

In this gnarly clip for Totinos Pizza Rolls Danny Kass shows just what some action pros will do to get paid (or maybe just a year’s supply of munchies). The dude can ride. No joke. The clip has the title advertising spot on the homepage of YouTube.com today.

[Link: Pizza Roll Into The X Games]

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As If The Market Wasn’t Bad Enough . . .

by The Editors on December 4, 2008

Sp-Outdoors04 Ph 0499514980We’ll say it straight up: there is still no real snow in California. The San Francisco Chronicle breaks down the NorCal bleakness (Mt. Shasta pictured right).

Temperatures as high as the 60s this past week at mountain resorts mean that most ski and snowboard runs are bare and the lifts deserted. But there are exceptions.

Those exceptions: Boreal, Heavenly, Mt. Rose, and Mammoth. Keep praying.

[Link: San Francisco Chronicle]

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Billabong Blames U.S.

by The Editors on December 3, 2008

Billabong is letting investors know that for the second straight year their first-half earnings-per-share are going to fall according to a story on Bloomberg.com.

Slowing demand in the U.S. “has accelerated throughout November,” Gold Coast-based Billabong said in a statement today. The company cut its forecast for annual EPS growth between 6 percent and 10 percent in the year ending June, down from an October prediction for a rise of as much as 16 percent. . . . The reduced annual EPS forecast comes less than six weeks after Billabong raised earnings expectations citing a slump in the Australian dollar.

It appears the U.S. economy is causing more problems than a slumping Australian dollar can make up for.

[Link: Bloomberg.com]

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Zumiez Guesses Right On November

by The Editors on December 3, 2008

The core mall retailer Zumiez came in a little ahead of the street on their November same-store sales numbers according to a story on Forbes.com.

Zumiez Inc. said on Wednesday same-store sales fell 15 percent in November, compared with an increase of more than 5 percent in the year-earlier period. . . . Analysts polled by Thomson Reuters expected sales to fall 15.3 percent.

Net sales, however, only fell 2 percent to $32.6 million and the stock was up on the day (not that the two things had much to do with each other).

[Link: Forbes]

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Me, Myself, And That Really Old Pro Snowboarder

by The Editors on December 3, 2008

We love Todd Richards and are we’re really glad he’s out humorously self-promoting himself in a new film. But what we’re most looking forward to is the part about how he could have won the first gold medal in the Olympic Halfpipe but he choked. Is that in there somewhere?

[Link: Snowbroader.eu]

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We Ride On These. . . Rad

by The Editors on December 1, 2008

763Px-Snow Crystals

Think of trillions and trillions of these flakes piled up. Trippy.

Snow flakes highly magnified by a low-temperature scanning electron microscope (SEM). The colours are called “pseudo colours”, they are computer generated and are a standard technique used with SEM images.

[Link: Kung Fu Grippe]

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NBC Opens Bigger Umbrella With Alli

by The Editors on December 1, 2008

AlliIn a race to crush the action sports media competition, NBC is loading up. First, NBC’s AST Tour brought in MTV. Now, an entirely new alliance has been created aggregating the Action Sports Tour properties (AST) with Maloof Money Cup, AMA Motocross Championship and King of Wake series. It’s called Alli: The Alliance of Action Sports.

Alli’s mission is to facilitate the momentous growth of action sports by showcasing both the competition and lifestyle aspect of these sports. We believe these are the sports of a new generation and Alli will bring together the best properties, athletes, and brands globally for the fans of action sports,” says Wade Martin, President of Alli, the Alliance of Action Sports.

Alli has an entirely new, updated website to go with new events. Seems like a nice preemptory strike by NBC against the much rumored (though obviously delayed) relaunch of action sports on ESPN. Now all NBC needs is a magazine group to go with it.

Follow the jump for the whole press release or check out this story on Sports Business Journal.
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