by The Editors on March 18, 2010
Anastasia Ashley and Gretchen Bleiler will be helping two “adventure-seeking guys. . . perform an itinerary of tasks designed to K.O. the B.O. with Old Spice,” according to a post on WalletPop.
The guys, chosens as part of Old Spice’s Fresh Collection Intern Challenge, will split up and spend four days with either Ashley in Fiji or Bleiler in Zermatt, Switzerland. There they will do silly stunts to promote Old Spice like this:
Don traditional Swiss lederhosen and tear up the mountain while snowboarding some of the world’s best snow. Attach 10 Velcro-padded sticks of Old Spice Matterhorn to the Lederhosen suspenders and hand out to 5 other skiers and snowboarders on the mountain – while yelling out “You smell like Matterhorn!!” – at the same time. Use your helmet cam (provided by Old Spice) to capture video of you in action – and reaction shots.
In Fiji Ashley will apparently hook the boy up with a lesson on how to blow a conch shell. We’ll just leave it at that.
[Link: Old Spice Adventure via WalletPop]
by The Editors on March 17, 2010
Snowboarder Joshua Hernandez, 27, of Mammoth Lakes died from injuries he sustained after hitting a rail in a Mammoth Mountain terrain park and then crashing into a fence on Friday March 12, 2010, according to a story in the San Jose Mercury News.
Sheriff’s spokeswoman Jennifer Hansen says Hernandez went home but later felt extreme pain and went to the hospital. . . He was treated for internal bleeding but went into cardiac arrest. The hospital staff tried to save him but were unsuccessful.
Our thoughts are with Hernandez’s family and friends.
[Link: San Jose Mercury News]
by The Editors on March 17, 2010
We’ve been wondering what Snowboard Journal co-founder Jon Foster has been up to lately. And thanks to the La Jolla Light newspaper we’re learning a little more about the photographer who made so many snowboarders famous. The Light asked Jon who he’d like to have over for a dinner party. This is what he said:
Jim Morrison; Hunter S. Thompson; Helmut Newton; Natalie Portman; the Dalai Lama; Mark Procopio; my sister Kathleen, who died in 1984; and Olivia Wilde.
Having dined with one of the people on his list we can’t say we disagree. For the rest of the interview follow the link.
[Link: La Jolla Light]
by The Editors on March 17, 2010
A 48-year-old woman at Ontario Canada’s Beaver Valley Ski Club has died from injuries she sustained after hitting a tree while snowboarding Wednesday, March 17, 2010.
Witnesses say she was snowboarding on the hill when she left the slope and entered a wooded area where she hit a tree.
Police say the woman was wearing a helmet at the time of the collision.
[Link: The Canadian Press]
by The Editors on March 17, 2010
Mark Sullivan and the Tailgate Alaska crew have resurrected Valdez’s King of the Hill extreme snowboarding contest for April 2010 after a 10 year hiatus.
“It’s the craziest, deepest, powder you can find. It’s the best place in the world to snowboard. It’s pretty scary, and big, and fast―everything is 20 times bigger than anywhere else in the world,” said legend Marc Frank Montoya about the event. . . “These runs will demand massive airs, Cro-Magnon leg strength and cat-like board-handling agility. It’s the ultimate test of a professional snowboarder in one run, pitting the hard-charging exuberance of youth with the accrued mastery of those with years of experience,” emphasized Mark Sullivan (founder of Tailgate Alaska and organizer of RECCO® King of the Hill.)
This invite only event will crown a new King of the Hill on April 3, 2010. Follow the jump for all the details. [click to continue…]
by The Editors on March 17, 2010
On Saturday, March 20, 2010 from 7 to 10 PM ID Prints, Frends, Burton, and PBR are bringing Snomad: A Photo Show featuring the soul-stealing stylings of Cole Barash and Dean “Blotto” Grey to the The Barn. Make the US Open experience complete with a cruise through these images.
by The Editors on March 17, 2010
In June 2010 Burton Snowboards will close their South Burlington, Vermont production facilities and move all manufacturing to China and Austria slicing off 43 jobs in the process according to a story in the Burlington Free Press.
“The environment here is not very manufacturing-friendly… a board costs more to make than you than you sell it for,” Burton CEO Laurent Potdevin said Tuesday. Burton will keep its global headquarters in Burlington.
Yes. It is much cheaper to make things in China. We’re surprised it lasted as long as it did. Guess from now on they’ll have to do what Apple does: Designed in Vermont, made where ever is cheapest. For the rest of the sad, sad story click the link.
[Link: Burlington Free Press]
by The Editors on March 16, 2010
Olympic medalists Kelly Clark and Seth Wescott have signed on with a new drink company called Attitude. It’s product is an energy drinkthat uses good old fashioned milk as its base ingredient rather than a witches brew of caffeinated sugar water.
“Phase III Grade ‘A’ milk is loaded with nutrients that work together to form the perfect post-exercise drink that fulfills the 3 R’s (rehydration, replenishment and rebuilding of muscle fibers).” The sponsorship of both athletes appropriately fits the innovative formulation and delivery of Phase III, providing a state-of-the art nutrition source for muscle recovery. Wescott was recognized in the Vancouver 2010 Olympics as ‘recovering’ from an upsetting preliminary run to finish with gold in the finals of this snowboardcross event. Clark, widely known for her innovative approach to halfpipe, also perfectly represents the cutting edge technology and positioning of Phase III ‘Recovery’®.
Milk always has done a body good but we’re guessing neither of them will get a private mountain training facility out of the deal. Follow the jump for more info.
[click to continue…]
by The Editors on March 15, 2010
by The Editors on March 15, 2010
We’re not even going to explain why being at Mammoth Mountain March 25-28, 2010 might be a good idea for everyone.
Launched in 2004, the Roxy Chicken Jams are the first and most prestigious stand-alone all-girls pro snowboarding events in the world. By bringing together the best riders, the best resorts and some of the biggest prize purses in women’s professional snowboarding, Roxy fosters greater exposure and a higher level of competition for the sport and its riders.
The Bravery will be playing as well. Click here for more info.
[Link: Roxy via OnTheSnow]
Anastasia Ashley and Gretchen Bleiler will be helping two “adventure-seeking guys. . . perform an itinerary of tasks designed to K.O. the B.O. with Old Spice,” according to a post on WalletPop.
