Santa Cruz Skateboards has created a special, limited edition skateboard deck with proceeds going to Jacob’s Heart, an organization that works to improve the quality of life for children with cancer, according to a story in the Santa Cruz Sentinel.
The deck is emblazoned with an updated rendition of the company’s large “screaming hand” logo in the color purple. The graphic has long been one of the company’s best sellers, NHS owner Rich Novak (pictured right with Lucas Musgrave) said. . . About 500 decks have been made and shipped to stores across the country. The company said 150 have sold so far.
Each time we link up a Signal Every Third Thursday video we swear it’s going to be our last one, but Dave Lee and the crew keep coming up with the goods.
This month Paul Schmitt and Terry Kidwell build an original horizontal lam Kidwell Model–just like back in the day. Mike Ranquet even makes a guest appearance.
Is it possible to build a snowboard in a garage? Sure. Especially if it’s Paul Schmitt’s.
She’s got an amazing voice and tickles the ivories like few women can, but we’ve never actually enjoyed looking at Lady Gaga. That may have changed with Terry Richardson photos of the Lady for Purple Magazine. Who knew that all she needed to look reasonably normal was a Supreme deck and some shades. Click the link for the rest.
Spy Optic just released an eight-piece collection of their standard issue sunglasses modified by Ken Block. They say the limited edition run is in the “spirit of all things Block.” The catch? They are only available at Zumiez and Zumiez.com. You know. The mall store that specializes in rally cars, rally car fashion, and rally car super stars. . . oh, wait. No?
We’ll apologize, but we continue to be fascinated by what Block has been able to do with his personal brand after selling DC Shoes to Quiksilver in 2004. There is no better second act in action sports. [click to continue…]
Orange 21, the parent company of Spy Optics reported a net sales of $34.2 million compared to net sales of $47.3 million for the year ended December 31, 2008, according to a post on 8264.com, however, their loses dropped from $15.2 million in 2008 to $3.2 million in 2009.
“The current recession continues to have a significant impact on the retail environment and our global sales. As such we will continue to control costs and improve operational efficiencies where possible to minimize future possible losses,” commented Stone Douglass, the company’s Chief Executive Officer. “During the year ended December 31, 2009, we reduced total operating expenses by approximately $7.6 million from 2008, excluding the $8.4 million goodwill impairment charge recorded in 2008, and expect to continue to benefit from these cost savings efforts during 2010.”
Santa Cruz Skateboards has created a special, limited edition skateboard deck with proceeds going to Jacob’s Heart, an organization that works to improve the quality of life for children with cancer, according to a story in the Santa Cruz Sentinel.
