by The Editors on July 1, 2008
The new ad campaign for the Summer X Games features an evil overlord named Darkmane (a featured member at Vitalskate.com, way to go Brad) who wants to destroy the X Games and convince people not to watch them. His plan, ironically, is to kill all the creativity involved with the X Games athletes by creating rules and regulations and forcing all athletes to wear uniforms.
The X Games universe it about to get the proverbial beat down Darkmane style. I will crush originality at the X games with conformity and these new heavily starch heather gray athletic uniforms.
Aside from the fact that ESPN already did Darkmane’s job for him years ago and the reality that the athletes are wearing uniforms more corporately emblazoned than a NASCAR racecar, we don’t really get what The Martin Agency was going after with this campaign.
Maybe being based in the action sports mecca of Richmond, Virginia has a little something to do with their misguided sense of pseudo insider irony, but they seem to have forgotten that this event is one of the least creative, most corporately controlled sporting events this side of the WWE. And to point that out to kids in advertising messages seems, well, almost retarded.
Then again, if the whole point of the Darkmane ads is to discredit and make fun of any form of credible judging or authentic competition in the minds of the audience and just let the event producers choose winners based on which athletes have the highest Q score, then maybe, just maybe Darkmane is genius advertising.
Either way, the guy’s got us convinced: we’re not watching.
by The Editors on July 1, 2008
This is how far our relationship with Tony Hawk has slid. We’re about to quote a United Press International report that quotes People.com as saying that. . . yes Lhotse has given birth to a baby girl.
Hawk’s wife Lhotse gave birth to Kadence Clover Hawk Monday at Scripps Memorial Hospital Monday, the athlete’s publicist told People.com.
For those tracking the stats this is Tony’s first girl. His fourth child. He has three sons from two former wives. From the video clips we’ve seen of Riley this girl is going to have skills. We couldn’t be happier for T.
[Link: UPI.com]
by The Editors on July 1, 2008
Okay, so what if the Burton and DC stores on Melrose have been a little as one person described them “crickets.” We know there was a ramp there for the opening party, then no ramp for the next party, and now, according to the website the LAist.com the roof, the roof, the roof is all ramped.
This isn’t a skate-park, and access to the ramp will be limited to who-ever the skate manager says can skate it. (Does he take bribes?) For the most part they intend on having Burton employees and Burton’s pro skateboarders doing their thing on it.
Maybe after we apologize for all the bad things we’ve said, they’ll let us up on the roof. We’ll get back to you on that.
[Link: The LAist]
by The Editors on July 1, 2008
A while back there was a story about a New York radio host whose fiance (Lynsi Smigo) had reportedly made a sex tape with Bam Margera. The story, which was printed in the New York Post (later removed from the website) turned out to be completely false. Now, Ms Smigo is suing the New York Post for $10 million.
Lynsi Smigo, who is engaged to Gregg (Opie) Hughes of the raunchy “Opie & Anthony Show,” accused the paper of trashing her in a Page Six item that claimed she and MTV wildman Bam Margera starred in a steamy X-rated romp.
The paper, which was fed the vicious rumor by frequent gossip page tipster Chaunce Hayden, published a correction last month acknowledging that the April 23 item was bogus, that Smigo has never even met Margera and that Hayden’s tip was “entirely incorrect.”
Where ever Bam goes the money just seems to start piling up.
[Link: New York Daily News]
by The Editors on June 30, 2008
by The Editors on June 30, 2008
Apparently, the latest new craze in Kabul is not Kite Running. It’s skateboarding, according to a story in The Sydney Morning Herald.
Skateboarding is the latest teen craze to hit Kabul. It was started by three Australians who see it as a way to help young Afghans and redefine the way rich foreigners interact with them.
“They’re born naturals,” said Oliver Percovich, watching a dozen kids whiz around the fountain outside an upmarket restaurant. “They’ve got more balance than Western kids, mainly because they’re not scared to fall and get up again.”
Oddly, the three Aussies have called their skateboarding introduction project “skateistan.” Click the link for more on how skateboarding is changing lives in Afganistan.
[Link: Sydney Morning Herald]
by The Editors on June 20, 2008
Thanks to chaotic traffic in the Indonesian capital of Jakarta police will soon start patrolling on skateboards.
Traffic police on skateboards will began patrolling the Indonesian capital from July 1, the Koran Tempo newspaper reported on Friday. . . . The city’s traffic police chief, Dua Sutirto, said police had hired a professional skateboarder to teach a team of 20 young police officers. He believes that skateboards will be able to get traffic police to any congested road in Jakarta much faster than cars or motorbikes.
We love skateboarding cops.
[Link: Russian News Agency]
by The Editors on June 20, 2008
by The Editors on June 10, 2008
On June 7, 2008 the following post was up on the Emerica website. But then by today (the start of Emerica’s Wild Ride) it was gone. Wonder what happened? Did Heath Kirchart get a little too much grief on the phone?
Attention, girls! Heath Kirchart and his sidekick Bob are on their way to kick off Emerica’s Wild Ride! They’re somewhere in Georgia right now. To meet up with them, text SLAGS to 619-559-6141 and they’ll give you directions. Join in on the (Girls Gone) Wild Ride! . . . All you non-Southerners and non-girls: text photos of your sisters and girlfriends to Heath and Bob instead! Who knows, Heath might even call you back to say what’s up! Stay tuned for more Wild Ride updates coming soon!
Looks like a certain Sole Tech blogger got the reigns pulled in a little.
[Link: Emerica.com]
by The Editors on June 6, 2008
The Maloof Money Cup continues to get coverage thanks to the family’s high-rolling ways and the $500,000 in prize money. Now they’re just flaunting the parade of professional stunt jockey’s who all say the Money Cup (scheduled for July 11-13, 2008) is the best thing to ever happen to skateboarding.
Among those joining Dyrdek in the street competition will be Paul Rodriguez, Jake Duncombe and Ryan Sheckler. . . . Vert skaters entered include Shaun “The Flying Tomato” White, the Olympic snowboarding gold medalist and X Games star; Bob Burnquist, who two years ago rode a skateboard into the Grand Canyon and then parachuted the rest of the way down; Australian Jake Brown, who became an instant celebrity last summer after he survived a 40-foot fall at the X Games that was so jarring it knocked his sneakers off; Andy Macdonald; and Bucky Lasek. . . . The prizes are big, too — $100,000 for first place in street, $75,000 for first place in vert and $25,000 for women’s first place. Another $240,000 will be distributed among the first-20th finishers in street and first-10th in vert.
It’s hard to argue with all this money, but it’s even more difficult to ignore the fact that taking free money can get extremely expensive.
[Link: International Herald Tribune]
The new ad campaign for the Summer X Games features an evil overlord named Darkmane (a featured member at Vitalskate.com, way to go Brad) who wants to destroy the X Games and convince people not to watch them. His plan, ironically, is to kill all the creativity involved with the X Games athletes by creating rules and regulations and forcing all athletes to wear uniforms.
