Tony Hawk has joined Kobe Bryant, Alex Rodriguez, and Michael Phelps to dance around in their underwear in the latest Guitar Hero commercial according to a post on The Daily Voice.
The basketball, baseball, swimming and skateboarding stars appear on screen, a la Tom Cruise dancing to Bob Seger’s “Old Time Rock And Roll” in the movie Risky Business. . . The ad, which was directed by filmmaker Brett Ratner, shows the athletes with dress shirts, underwear and socks in a living room and on two sofas.
If anyone knows what this flyer says, please let us know. Our French is worse than our Spanish. We’re just putting it up because next to Evian, Cliché is our favorite French company. Oh, and check out these new decks from the quote series.
These are the kinds of stories we wish we had time to do. Sneaker Freaker presents a 19 page online story on the history of Vansstraight the mouth of Steve Van Doren (including insightful family photos). And no matter what the Vans marketing department does or doesn’t do, we still love the shoes and the man.
Christian Hosoi has signed on with Healthy Coffee USA, Inc. as a member of the companies “founders club” according to a press release on Businesswire. And to help Healthy Coffee drinkers out with just who Christian is, they offered up this bio:
Mr. Hosoi emerged as one of the top competitors of vert riding alongside such pros as Steve Caballero, Mike McGill, Lester Kasai, and Mark “Gator” Rogowski, with an eventual rivalry developing with Tony Hawk with two contrasting styles in both skateboarding and lifestyle — Christian, known for his flair and graceful style, and Tony, raising the bar with his technical ability and difficult tricks. Hosoi invented the Christ Air and Rocket Air, and was renowned for pulling huge aerials, at one point holding the world record.
Leave it to a company from Newport Beach, CA to launch a multi-level marketing business around coffee. Want to become a distributor? Just talk to Mr. Hosoi and he can hook you up.
Peter Ramirez, 16, died and one of his friends was injured when they both slammed into a flatbed truck while skateboarding down a hill in Loomis, California.
Due to a hill, the skateboarders and the driver could not see each other before they collided, officials said. . . Officials said the truck driver, who was questioned and released, does not appear to be at fault. His truck was impounded to check for any mechanical issues.
Oddly, both skateboarders were “wearing protective gear, including helmets and gloves.”
Stoked Mentoring will be giving Tony Hawk their Stoked Achievement Award on November 12, 2008 at the Red Bull Space in New York City on November 12, 2008, to recognize the Birdman for giving away more than $2.3 million to 390 skatepark projects.
Skateboard legend Tony Hawk says, “I’m happy and excited to be given the Stoked Achievement Award. The work of the Tony Hawk Foundation, as well as the opportunities that Stoked is giving kids through action sports to make them more successful, is something that we need more of.”
The event is being sponsored by Toyota Matrix and will be hosted by our favorite entertainment reporter Sal Masekela.
Maybe we should start handing out awards. Looks like a really good reason for a party.
Earlier today reports of Miami-based action sports mall retailer Adrenalina putting out a $293 million buyout out offer to Pacific Sunwear have now turned into stories of the whole deal being tabled according to a report on Just-style.com.
Original reports quoted Adrenalina CEO Ilia Lekach saying the following:
This action represents our confidence that Adrenalina can reinvigorate PacSun – a powerful brand name whose underlying retail concept has grown stale – by applying our innovative approach of fusing an exceptional product mix to an exciting entertainment destination,” Lekach said in a news release.
While the surf-and-skatewear company could use a lift — its stock is off about 80% from its 52-week high — this looks like little more than a publicity stunt or a bid to boost Adrenalina’s own stock price. That’s because its chairman and CEO is Ilia Lekach, who has a rich history of playing such games.
Adrenalina stock got a 40 percent bounce this morning all the way up to $1.70. So maybe the offer was enough.
