by The Editors on November 12, 2008
Tony Hawk has endorsed a lot of things: roller coasters, BMX bikes, and video cameras. Now we can add chewable vitamins to the list with the release of Tony Hawk HuckJam Gummies the “multi-vitamin for teens.”
These chewy “gummy” vitamins, shaped like miniature skateboard decks, skateboard wheels and Tony’s signature hawk skull, provide a good source of 11 vitamins and minerals, including Vitamin C, which bolsters the immune system*, and Vitamin B-12, a major factor in energy metabolism*.
Remember to take a couple of these after eating at McDonalds. You’ll need them.
[Link: PR Web]
by The Editors on November 11, 2008
Remembering those who died to keep this country free by skating with your military friends. Everything should be celebrated with a skate contest when it really comes down to it.
by The Editors on November 10, 2008
Tony Hawk’s Stand Up For Skateparks‘ fundraising party held in billionaire Ron Burkle’s Beverly Hills backyard yesterday November 9, 2008 raised over $1 million “to bring free, quality skateboard parks to low-income communities across the United States.”
. . . attendees included Tony Hawk, Shaun White, Anthony Kiedis, David Spade, Perry Ferrell, Chris “Big Black” Boykin, Kathy Ireland, Bam Margera and BMX legend Mat Hoffman, as well as event benefit committee members Jamie Lee Curtis and Mia Hamm. . . . plus performances by Social Distortion, and a Vert Demo on Hawk’s personal ramp, where he was joined by White, Bucky Lasek, Andy Macdonald, Kevin Staab, and BMX riders John Parker and Dennis McCoy.
We tried to get a press pass, but apparently our readership is not A-List enough. Follow the jump for the entire press release.
[click to continue…]
by The Editors on November 10, 2008
The New York Times Dealbook blog made mention of Quiksilver today with the following:
One small deal that may be in the works would be the sale of Quiksilver, a maker of surfer-style clothing, to Nike or another strategic acquirer. Quicksilver [sic] has retained Morgan Stanley to advise on its strategic alternatives.
And seeing as Quik’s stock closed well below the $2 mark again today it could be a good deal, as long as Nike doesn’t mind buying over a billion in debt.
[Link: Deal Book]
by The Editors on November 10, 2008
According to the LA Weekly kids lined up “several hundred deep” outside the Active Westwood store on November 8, 2008 for the release of the Bam/Kat Von D model Element Skateboards. The tattooed cele-bro duo reportedly signed autographs for a while and then Mike V.’s band played.
Check the link for the entire 34 images slideshow of the three horsemen in action.
[Link: LA Weekly]
by The Editors on November 7, 2008
Next week on Friday November 14, 2008 at 8 pm (7 central), Tony Hawk will make a special guest appearance on the intrusively retarded NBC game show Deal Or No Deal.
A lifelong skateboard lover receives support from skating legend Tony Hawk in his quest for the million dollar prize.
Apparently, Tony has some kind of numbered box guessing talents we don’t know about. And how about those briefcases?
[Link: Deal Or No Deal]
by The Editors on November 7, 2008
When we occasionally talk about the “old media” not getting it, this is what we’re talking about.
On Wednesday we got a press release from ASA Entertainment letting us know that CBS would be airing four shows from the LG Action Sports Tour starting tomorrow November 8, 2008, followed by three more each weekend in December.
Most of the events being covered in these shows are at least three months old and the event last weekend in Seattle, Washington, The LG Actions Sports World Championships probably won’t air until December 20, 2008.
To put it clearly: everyone who cares about these events (we’re not sure who those people are exactly) will already have checked out the results, photos, and video online. That makes these four shows really old news to the people who care and completely untimely and irrelevant to those who happen to accidentally stumble on to the broadcasts while trying to find something to watch.
So what is the point of airing them at all? Well, this will be CBS’s fourth year airing the shows and we’re guessing some of ASA Entertainment’s sponsors still believe people are watching old action sports events on TV. And CBS probably thinks this will help them be down with the kids.
Apparently, a little self-delusion goes a long way in action sports marketing.
by The Editors on November 7, 2008
Say what you will about Adrenalina CEO Jeffrey Geller, but by blending bi-lingual marketing, in-store FlowRiders, and sideshow carnival showmanship Geller is creating the Cabela’s of boardsports stores.
The new 12,000 square foot store, which is having its grand opening tomorrow November 8, 2008, is in the International Plaza Mall in Tampa, Florida and features both the FlowRider and a juice bar.
As we continue with our retail expansion strategy, we are thrilled to bring the Adrenalina experience to the Tampa area,” commented President and COO Jeffrey Geller. “In addition to the FlowRider, the larger retail space allows us to add an even greater selection of top brands, such as Billabong, Volcom, Quiksilver, Zoo York, O’Neil, and Ed Hardy, giving the consumer the ultimate extreme sports experience.”
All the PacSun posing aside, something must be working.
[Link: MarketWatch]
by The Editors on November 6, 2008
Don’t really know how to take this one. On the one hand the skateboard is obviously not a “toy,” yet, it seems if the Strong National Museum of Play is handing out honors for stuff kids use, the skateboard should have been inducted years ago. This year it’s in with the “baby doll” and “the stick.” The stick? Wow.
The three toys beat out the board games Clue, Yahtzee and the Game of Life, the dollhouse, the Flexible Flyer sled, Hot Wheels, Magic 8 Ball, Rubik’s Cube, Thomas the Tank Engine and the whiffle ball.
Guess that makes it all okay.
[Link: Democrat and Chronicle]
by The Editors on November 6, 2008
A misguided inventor from Valencia, California has just solved a problem that no one really has. He’s designed a skateboard that breaks down into five smaller pieces for transport. Apparently a 32-inch skateboard is just too much for some kids.
Almost four years ago, company CEO, Brett Gregory, set out to solve a problem: “Many kids can’t bring their skateboards to school, the mall or while traveling due to space restrictions”. “How do you fit a full sized skateboard in a very small compartment in a kids backpack?” The answer is the Port-A-Board. It’s currently available in nine eye catching colors, allows kids to bring their boards anywhere, and has a “cool factor” that is simply off the charts.
Off the charts? The question Gregory apparently missed asking: why would a kid carry around a board in pieces that they’d be embarrassed to ride assembled? That’s right. They won’t.
[Link: Port-a-Board]
Tony Hawk has endorsed a lot of things: roller coasters, BMX bikes, and video cameras. Now we can add chewable vitamins to the list with the release of Tony Hawk HuckJam Gummies the “multi-vitamin for teens.”
