by The Editors on December 19, 2008

It’s always nice to break the commerce up with a little art. And Skate One Corp is hosting a show to “celebrate the Ripper’s influence on skateboarding since his introduction” featuring artwork from pretty much every who ever created anything in the world of skateboarding. It will be on display in Room 28B at the ASR Show Jan. 22-24, 2009.
by The Editors on December 18, 2008
Looks like we should have jumped in on the $.80 Quiksilver share prices several weeks ago because Quiksilver is fighting its way through some rough times. In their conference call today with analysts they stated that they doing well, but still have a ways to go.
Consolidated net revenues for the fourth quarter of fiscal 2008 increased 3% to $606.9 million compared to $587.3 million in the fourth quarter of fiscal 2007. . . . Consolidated net revenues for the full year of fiscal 2008 increased 11% to $2.26 billion compared to $2.05 billion in fiscal 2007. . . . European net revenues increased 16% during the full year of fiscal 2008 to $933.1 million and were up 4% in local currency.
Bob McKnight says:
I am proud of the efforts of the entire Quiksilver team around the world as we fought through a deteriorating global economy to deliver financial results that were consistent with the outlook we provided 6 months ago. As economic conditions continue to worsen in our key markets in the US and in Europe, we’ve continued our efforts to reduce expenses and capital expenditures, to carefully control inventory and to reconfigure our post-Rossignol capital structure.”
Notes from the conference call:
- Europe has been doing extremely well for the company.
- The DC footwear business has been “quite strong.”
- Sales will be down in the low double digits for the first quarter of 09
- Expecting a revenue decline in the high single to low double digits for 2009
- Every five cent swing in the Euro translates into $30 million in sales.
- Quik will open “very few new stores” in 2009. “Two in the US and maybe 2 or 3 in Asia Pacific and a couple in Europe”
- The company is looking to 25 retail stores. Nine will close in 2009; 21 of the stores are in the US, 12 are full-price stores and 41 percent of those are in California, Arizona, Florida.
- Quiksilver’s top 30 customers worldwide do less than 25 percent of the company’s sales.
- Capital expenditures for the coming year will be cut approximately $34 million from $94 million to $60 million.
- They are looking at every area of expenditure and trying to adjust to a new reality as to the projected 2009 revenue.
- Company debt still in the $1 billion range
- In 2009 there will be $70 million in interest expense
- The company also has a $55 million loan, which CFO Joe Scirocco called “the big one” is due on March 14, 2009
The Street appeared happy with the report as the stock rose 10% in after-hours trading.
For the whole press release, follow the jump, or click here for a transcript, or listen to the whole call right here.
[click to continue…]
by The Editors on December 18, 2008

Santa Cruz Skateboard Shop has partnered up instructional applications developer Whagga Software to produce an app for the iPhone and iPod Touch called GoLearn Skateboarding. The horribly named, 348 mg app costs $4.99 and reportedly allows skaters to “learn different tricks with over 45 high definition videos with slow motion, multiple angles and detailed instruction, and find nearby skateboard parks.”
Skaters want to see different tricks performed by different people in different places. By providing an intimate discussion of how to re-thread a truck axle or watching Josh Mattson walk you through doing a Miller Flip, it’s as if we are speaking directly to the skater. Couple that with a GPS-driven Skate Park Locator for the traveling skater and the GoLearn Skateboarding application is unparalled in today’s market. Our partnership with Whagaa is an exciting one allowing us to transform our vision of Action Sport applications into reality,” comments Danny Keith, CEO of Santa Cruz Skate Shop.
We haven’t downloaded the app yet (and we’re not too optimistic about it teaching us backlips on a rail), but we’ll let you know. If you do download it make sure you do it from iTunes on your computer, not on your phone. This thing is HUGE!
[Link: MarketWatch]
by The Editors on December 17, 2008
by The Editors on December 17, 2008
According to reports ASA Entertainment, the action sports event marketing company, has made at least four staff cuts in recent days.
Their director of marketing, senior producer (who produced all of the events and television for the last three years), athlete coordinator and one sales person out of the Indialantic, Florida office were all laid off. As our source says:
It seems the company is changing direction away from competitive events and more into “customized corporate marketing solutions” or as the rest of the industry calls them . . . demos.
And maybe some of that direction change is showing up at BFD.com.
by The Editors on December 17, 2008
We’ll probably hear more about this in the conference call tomorrow, but ASR is reporting that Quiksilver (and all its brands but DC Shoes) will “miss the January event for the first time since ASR was held in Long Beach,” according to a Shop-eat-surf.com.
Today Quiksilver told organizers that the brand will miss the January event for the first time since ASR was held in Long Beach,” the statement said. . . . “ASR continues to look for ways to work with Quiksilver and the industry as a whole through these hard times.”
Anyone want to buy a great surfwear brand?
[Link: Shop-eat-surf]
by The Editors on December 16, 2008
Going up against Tony Hawk in the video game world requires an army and EA brings one with this amazing opener to Skate 2, all to the beat of ELO’s Showdown. We want to play it right now.
[Link: Skateboardworks]
by The Editors on December 16, 2008
This should be entertaining. This Thursday, December 18, 2008 at 1:30 PST Quiksilver will host a “conference call to review its fiscal 2008 fourth quarter and year-end financial results
The broadcast will be hosted at www.quiksilverinc.com and at www.viavid.net. To listen to the broadcast, your computer must have Windows Media Player installed. If you do not have Windows Media Player, go to the latter site prior to the call, where you can download the software for free.
Get your rig ready and listen up.
[Link: Welt.de]
by The Editors on December 15, 2008
One of the biggest reasons we rarely watch Fuel TV is because it was never on our cable system. We always wondered why they couldn’t simply put their shows on their website so we could check them out any time we wanted. Finally, our wonders have been partially answered with Fuel TV’s the new HD web player from Move Networks.
“FUEL TV is the only television network dedicated to action sports,” says Gene Pao, FUEL TV Vice President of New Media and International Development. “Now FUEL TV will be the first place consumers can watch full-length HD action sports shows online. The quality of the viewing experience is really unmatched anywhere online in the action sports world.”
Soon we’ll be able to watch The Standard Snowboard Show, Firsthand, and FUEL TV presents Camp Woodward, but the bummer is that full-length episodes “will only be available on the web site for a limited time.” Huh? Well, at least it’s one step in the right direction. [click to continue…]
by The Editors on December 13, 2008