After reading through Mahalo.com’s complete, Skate 2 breakdown we were about to say “someone obviously has too much time on their hands,” but then who are we to talk. For those interested in seeing exactly what’s in the game without sitting down and playing it, it’s all here.
The Motley Fool investor information site has recently given Volcom a “4-star” rating and a headline that says that the “stock is about to pop.” Not sure what that means exaclty, but here is their logic:
Over on CAPS, 380 of the 416 All-Star members who have rated Volcom — or 91% — believe the stock will outperform the S&P 500 going forward. These bulls include MagicDiligence and bullshiite, both of whom are ranked in the top 10% of our community. . . . Late last month, MagicDiligence noted that Volcom “is smartly run, financially sound, and has plenty of growth opportunities overseas. It’s also extraordinarily cheap!”
Not to say we disagree, just that we’re not so sure that user-generated stock advice is the best guide for where people should invest their money.
Whether it’s on the cover of business magazine Fast Company, or Rolling Stone, or in a new film about his visit to the remote Hokkaido backcountry in Japan for sponsor Red Bull, the energy drink, White is casual and never stiff, a relaxed Southern California style, where he grew up and lives, a guy you’d actually like to hang out with. Never mind that he’s a ridiculously amazing halfpipe rider, and is a double threat – a top-tier skateboarder in his spare time, with an eye on the 2012 Summer Olympics in London if skateboarding, as speculated, enters the Olympics.
While we’re not so sure about the snowboard fame lineage coming down from Jake Burton, Craig Kelly, and Terje Haakonsen (we’d put Shaun Palmer in there), it is true that Shaun White is doing the snowboard celebrity thing better than anyone before him has ever done. And a reported $10 million in annual endorsement money helps keep him right there.
We don’t normally follow the shoe wars, but it’s good to see people like Brian taking control of their personal brand message and putting the word out themselves.
No one in skateboarding “entertains” the media better than Sole Technology, Inc. For the past three days (February 8-10, 2009) they’ve hosted representatives of the world skateboard media at owner Pierre André’s loft, yacht, offices, and private TF.
From the look of the photos and stories on ESPN, The Skateboard Mag, Skateboarder, and Skate Park of Tampa everyone bought in pretty hard to the. . . well, lets call it “gesture of friendship” from the skateboard shoe manufacturer.
Free beer, free smokes, and and a couple “models” still goes a very long way toward, ah, let’s just say “good times.”
Like it or not, the moms of the suburban west shop at Sport Chalet for snowboards and skateboards (and ping pong balls) so it is no real surprise that the retailer whose 55 stores are all in “the housing states” would be down in the third quarter ending December 28, 2008, according to a story on Sports One Source.
Sport Chalet, Inc. saw sales for its third quarter of FY09 ended Dec. 28, 2008 declined 10.3% to $104.6 million compared to $116.6 million last year. Eight new stores not included in same store sales contributed $4.7 million in sales for the quarter while same store sales decreased 15.4%. . . . Gross profit as a percent of sales was 22.3% compared to 30.2% for the third quarter of last year.
We had to laugh today when our new Mike Valleley copy of Skatebook arrived (in time to get signed). The thoughtful warehouse guys had protected the new issue from damage at the hands of the US Postal Service by packing it in a layer of wadded up pages torn from the latest issue of The Skateboard Mag. There’s a message in every medium, apparently.
From the “we hate turning pages online” files comes Quiksilver’s latest online misfire: Roam ‘Zine 1.
With all the cool (or mudane) things that can be done online it seems almost sad that Quik skate would build a ‘zine by hand, scan it, and then put it up online in a format that is difficult to navigate, hard to read, and kind of pointless.
The video and audio were cool, but having to hunt for it was silly. Then again, maybe they were going for that retro, early 90s online thing. If they were, they nailed it (just like RipCurl did).
These skateboarding Guiness World Records are getting sillier by the day. Robert Prado, 21, of Lake Elsinore, California just set the world record for “most varial heel flips in a minute” (14), according to a story in the North County Times.
There was some (records) for other tricks, but not that,” he said. “People will say, ‘Oh, you broke a record,’ and I say, ‘No, I set it.’ It’s kind of cool to be the first person in the world to do that. Of all people, I never thought it would be me.”
Hurry, someone call Rob Dyrdek. Records are meant to be broken.