Just got a press release from BMBC (press releases are what we do now, if you hadn’t noticed) mentioning something about Barrett Christy and how she’s riding some product they make. (Yeah, buy some of whatever that is for Christmas, please.) Anyway, they linked to this video (Our Best Rider Is A Girl: 20 Years Of Barrett Christy) which reminded us how much we love watching Barrett ride and what a seriously cool human she is. Watch the video and you’ll see.
Riley Hawk, Jason Lee and a slew of other hair farming cave men for Dollar Beard Club. Ugh. Can’t even say “Beard oil” without gagging. Huhg. See, did it again.
Home is where the heart is…Davis Torgerson and Jack Olson wanted to go home and skate some of their local Minnesota spots so that is apparently what they did in Real Surveillance #04. Get it.
John John Florence had a great 2016. No other way to say it. All that talk (years ago) about him being a future world champion turned out to be true. He’s still smiling. Winning contests, and he’s still got Pipe this week. Which means, there may be even more to celebrate before this year is over.
French snowboard photographer Jérôme Tanon’s film The Eternal Beauty Of Snowboarding is the most refreshing snowboarding vid we’ve seen in years. In fact, we can’t remember when we’ve laughed so hard during an intro. Yes, we’ve been accused of being jaded and salty, but still there is something so downright joyful in the way this video plays out that, well, you’ll just have to watch it yourself (as you likely already have).
To learn more about the film we think is the single most telling love letter ever written to commercial snowboarding, click the link to catch Colin Wiseman’s interveiw with Tanon on The Snowboarder’s Journal’s new website (you know, the one we just wrote about in the story below this one).
You heard Johnny. Mountain High is now open and covered in white stuff so we guess it’s time for SoCal to dig out the snowboards, trade in the palms for pines and start pretending it’s winter all over again. . . or something like that.
Dave Lee and the crew at Signal Snowboards have figured out a way to let people pay for a snowboard in monthly installments (you know, just like the iPhone Upgrade Program) in what what Lee is calling “the world’s first snowboard subscription.”
“We love snowboarding and want to see the sport continue to grow and flourish with the changing retail landscape. We have created a direct online platform that allows snowboarders — both new and old — to easily buy a quality USA-made snowboard for the cost of a dinner out or a few beers a month,” said Signal Founder Dave Lee. “It also gives subscribers a direct line to us and our brand. We want them to feel totally taken care of. In addition to providing the best boards at the best price, we are building an online community of snowboarders.”
Which is a great way of saying, ride now, pay later. Sounds pretty good, huh? Click the link for all the details.
There was a time (a long time ago) when a certain industry head wondered why we backed Walker Ryan so hard. All we can say is watch this. . . pretty self explanatory now isn’t it?