The Swatch TTR TV show investigates exactly what “style” means in terms of snowboarding. It is a question that will probably never be answered, but as usual, we know it when we see it. What is most interesting is that the word “gay” seems to be alive and well in describing snowboarding that sucks.
Personal brand marketing has peeked in snowboarding as the China Air & Style becomes the Shaun White Air & Style (with a little help from Oakley) on December 4, 2010.
“This is a huge opportunity, and it’s really great to be part of it,” said Shaun White. “We’ll bring together top riders and showcase global talent, and we hope to stoke all the homegrown talent that’s coming out of China and see some of their best in action. To partner with Oakley and share our ever-progressing sport with Beijing and Chinese society as a whole is an amazing honor,” White concluded.
In late September 2010, Jamie Sterling, Mikala Jones, Robert “Wingnut” Weaver, Mary Osborne, and boat driver Todd Roberts (of Santa Monica’s ZJ Boarding House) traveled to China to surf the Qiantang River Tidal Bore in support the booming surf market in China. Osborne because the first woman to surf the bore and Wingnut even did a headstand.
On Saturday October 16, 2010 450 skateboarders made the run down the length of New York City’s Broadway in the Broadway Bomb.
The “world’s most dangerous skateboard race” started at w 116th street by Riverside Park, and ended at the Charging Bull statue at Bowling Green. The race was started by three skaters in 2001 who challenged each other to skate the full length of Broadway to the bull, and not get killed in the process.
Those who doubted that Shaun White wouldn’t take over skateboarding the way he has snowboarding were taught a lesson on Sunday as Mr. White won his third consecutive Dew Tour Vert title.
It wasn’t enough to win the overall (that went to PLG) but it was enough to show that he plans on winning everything he enters from here on out. Thanks for playing, everyone else.
Don’t know how we missed this, but it’s Friday and we could all use a smile. Lizard King talks snowboarding with updown magazine. Let’s just say he’s not all that complimentary to Shaun White.
For those who didn’t make it to Sessions’ 12th Annual Tim Brauch Memorial Contest in San Jose, California on October 2-3, 2010. Here’s a little taste of the goodness that went down. Don’t miss it next year.