An easy way to see how core mall retailer Zumiez markets their brand all summer is to watch the Zumiez Couch Tour live. Here it is live from Fashion Place Mall in Murray, Utah.
Even more interestingly (to us at least) it that this webcast is being produced by We Media Project, the webcasting company owned and operated by former pro snowboarders Tricia Byrnes, Jeff Greenwood, and Lisa Kosglow. Want to go live online with an event? Contact them here.
For the video for their song Pure, San Francisco, California based Blackbird Blackbird brought in director Eli Stonberg who created some amazingly different views of skateboarding in the rain: sometimes 10 views at once, according to a story on Mashable.com.
“I wanted to create an anatomical study of a skateboarder’s motions,” says Stonberg. “When a skater attempts a trick, we usually think of their front foot doing most of the work. It slides and kicks violently to make the board spin or ollie. I was interested in what the other body parts were doing at that same moment.”
What Stonberg created is both beautiful and oddly instructive. Check it out.
Shane Dorian has helped create a wetsuit that Transworld Surf’sJustin Cote says “will forever change the act of big wave surfing.”
Working together with Billabong Wetsuits and Mustang Survival Corporation, Dorian created the first wetsuit with a built-in instantly inflatable air bladder. With a quick tug on a ripcord, the wetsuit quickly lifts the wearer from deep underwater to the surface. . . The revolutionary suit has been dubbed the “Billabong V1” with the V standing for Vertical ascent and the 1 indicating positive altitude, or one foot above sea level.
It’s pretty obvious that this is a wetsuit that will save lives. And like all great ideas, it seems strange that no one had thought of it before.
This Red Fang video for their song Wires goes a little way toward answering the question: wonder what Whitey McConnaughy and Chris Coyle have been up to lately. Plus, it kicks some GM ass.
Aaron “Jaws” Homoki has been one of our favorite skaters since we watched him messing around on Bob Burnquist’s Mega ramp quarterpipe back in 2008. Then there was his parking garage bomb drop, and now this 20 set that could be the biggest ollie ever. At least that’s what Thrasher Magazine is saying on their July 2011 cover.
Chi Fong (a.k.a “Frankie”) Leong’s winning design focuses on the emotional moment when the SWATCH TTR World Tour Champion takes the prized trophy in hand. The design makes use of thermochromatic heat-sensitive paint to reveal the trophy-winner’s own handprint on the trophy: the heat of the winner’s hand causes the trophy to change colour, revealing the handprint offset in white against the black trophy. When the trophy cools, the handprint disappears and the trophy becomes entirely black once again.
How’s that for high concept? Eurolandia snowboarding certainly is keeping things swanky. Make some noise for the wo, wo, wo, wo, world champ indeed!
Dancing on Australian TV has got to be one of the most intense things Mark Occhilupo has ever done. But doing obviously isn’t the same as succeeding, and thanks to low scores he has been cut from the show.
“I had such a good time all the other celebrities were so nice. I made a lot of good friends and Jad was all time,” Occy said. “I had a ball. I want to thank everyone for supporting me through this ride. It’s been fun. It’s not for everyone, but I had a ball. I’ll get back to surfing.”
Will Occy continue dancing after this experience. “No, way,” he said.
While we think it would be hard to get bad footage of Lindsay Lohan, surf film maker Taylor Steele (working for painter Richard Phillips) has captured something stunning. It’s almost enough to make us forget her jail-at-home ankle monitor.
With the “Lohan” video, shot last month in Malibu, Calif., by the surf-king filmmaker Taylor Steele (and exclusively previewing here), Phillips is also banking on a new direction. Last we looked, he was strictly a painter, albeit one with a certain fixation on the power of media gods and goddesses to distract us from the people they really are.
Well, the distracting part of the artwork is definitely working.
