by The Editors on August 13, 2010
Mossimo has done it. Jean Paul Gaultier, too. Even Shaun White has done a deal with Target. Now Paul Rodriguez is taking money from the discount retailer, too. And to make it more real, he’s tied this deal to his childhood.
“I grew up right across the street from a Target and have many memories of skating over to the store as a kid,” said Paul. “I’ve always loved their brand and am excited about the relationship and potential of what we can do together.”
But more than anything, we’re guessing Paul loves that massive paycheck that only a multi-national discount retailing sponsor can provide. Wonder what products his name will go on first. . . we’re guessing they’ll do the entire Shaun White line with new P-Rod graphics.
Full press release after the jump.
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by The Editors on August 12, 2010
The news filtered out August 10, 2010 on PerezHilton.com that Bam Margera had been “detained” in New Zealand. Then Stuff.co.nz said that Bam had been “ejected from Auckland Airport for being too drunk and obnoxious to fly,” but now Bam’s friends are reportedly saying that he may have been given the date rape drug Rohypnol. Bam told The Daily Telegraph the following:
“I was totally boozed one night and remember waking up with this chick on top of me going “I love you, I love’ and I was like ‘who the f … are you!?” he said backstage at a gig for US rock band CKY on Saturday.
Promoting Jackass 3D down under is apparently a dangerous job.
[Link: Stuff.co.nz]
by The Editors on July 15, 2010
Shaun White won two ESPN ESPY awards last night (July 14, 2010) and Torah Bright took home one at the annual ESPN awards show held at Hollywood’s Nokia Theatre. White won for Male Olympian and Male Action Sports Athlete and Bright won for Female Action Sports athlete.
Follow the jump for photos of Shaun with all his Hollywood friends. . . See what a good CAA agent can do for you?
[Link: Stamford Advocate]
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by The Editors on July 12, 2010
by The Editors on July 6, 2010
Anyone thinking about finally going out for a SUP session may think two or three more times after seeing Brody Jenner and Avril Lavigne’s July 4 outing. . . Apparently, the paparazzi who shot this photo escaped Malibu without getting punched.
[Link: Daily Mail]
by The Editors on July 1, 2010
We’ve been following Sal’s Twitter feed and know he is in South Africa, but being neither soccer fans nor TV viewers we didn’t really know what he was doing there. Thankfully, the South Africa’s Sowetan has filled us in a little.
Sal Masekela, son of legendary jazz legend Hugh Masekela, is in the country on assignment for his employers – American sports broadcaster ESPN. . . . His gig covers off-beat stories about South Africa – from profiling Bafana captain Aaron Mokoena and exploring grassroots soccer to the impact of HIV-Aids. . . But probably his most prized project is a 10-part documentary series with his equally famous father Hugh. . . Together they explore the people, culture and inspiring landscapes of South Africa. The older Masekela relives memories of growing up under apartheid. This is the first time they have collaborated on a major project.
Guess that explains it. . .
[Link: Sowetan]
by The Editors on June 30, 2010
It makes perfect sense for Sean Penn. The guy who stared as Jeff Spicoli and narrated Dogtown and Z-Boys returns to his Hollywood surf roots to play the alpha male of the Paskowitz clan, Dorian “Doc” Paskowitz, in a biopic that he will produce, according to a story in Variety.
Penn will produce a film based on the eccentric Paskowitz and his family and is eyeing the untitled project as a starring vehicle. Alan and Gabe Polsky, who recently produced the Werner Herzog-helmed “Bad Lieutenant” reboot, are also on board to produce.
Wonder who will play Jonathan?
[Link: Variety]
by The Editors on June 30, 2010
Orange 21, the parent company of Spy Optic today announced the creation of their newest division: music. And Fran Richards finally gets to put his enormous CD/music collection to work.
No other subculture has the amazing power to communicate and permeate so many different types of hearts and minds as music,” says Stone Douglass, CEO. “Investing in the Music Division completes a circle in our portfolio of lifestyle brands and we expect it to be a great fit.” . . . Orange 21 has appointed Fran Richards, current VP of Marketing for Orange 21, to the new position of Vice President of Business Development and head of the new Music Division.
Fran has already hooked up a joint partner ship with Mary J Blige and Interscope Geffen A&M Records‘ Jimmy Iovine (the guy behind Monster’s Beats by Dr. Dre headphones) for Melodies by MJB which he says is “a luxurious range of high-end acetate and metal frames inspired by Mary’s own passion for sunglasses.”
Ms. Blige does appear to wear them well. . . follow the jump for all the details.
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by The Editors on June 22, 2010
Shaun White’s triumphant return to skateboarding will apparently have to wait until another day according to a report from the Associated Press (Mr. White is big news now). He is out of the Boston Dew Tour Boston event due to injury.
Event spokeswoman Katie Trotsky says White’s representatives report he rolled an ankle while training and won’t be able to participate in the two-day 2010 Dew Tour event. However, he will be in NBC-TV’s broadcast booth for the vert finals Saturday.
Can you image what that’s going to do to the Dew Tour TV ratings? But that’s okay, he was too tired to compete at the US Open of Snowboarding this year, too. Then again, maybe he’s just sitting it out so he can attend the Twilight Saga: Eclipse premiere in Hollywood on June 24, 2010. Could that be it?
[Link: Associated Press]
by The Editors on June 14, 2010
A 59-year-old woman went after Bam Margera with a bat on Saturday morning June 12, 2010 after she had complained about noise at his bar The Note.
Elizabeth Ray, who lives on the same block as the bar, attacked Margera with a bat at around 2 a.m. on Saturday. . . She was arrested and charged with one count of aggravated assault, two counts of simple assault and two counts of reckless endangerment. She posted $10,000 bail shortly after her arrest.
Bam was taken to the Chester County Hospital intensive care unit, but was released a couple hours later, according to a story on MTV.com. Bam always could take a beating. . .
[Link: MTV and TMZ]
Mossimo has done it. Jean Paul Gaultier, too. Even Shaun White has done a deal with Target. Now Paul Rodriguez is taking money from the discount retailer, too. And to make it more real, he’s tied this deal to his childhood.
