Our goggle requirements have always been pretty simple: if the lenses keep branches, snow, and ice from hitting us in the eyeballs without fogging and we can see out of them without squinting, we’re stoked. That said, these new Dragon APX winter eye coverings look pretty dope.
Here’s what Dragon says:
. . . the APX goggle has proven to withstand the harshest, most technically demanding conditions. The flagship product of the line, the APX goggle,literally redefines what a goggle can be with our new patent pending Infinity Lens Technology. By completely eliminating the frame profile with this innovative lens system, the APX goggle has maximum peripheral vision and the highest level of performance. LESS IS MORE…APX
“This is a tremendously exciting day for VF. We are delighted to officially welcome Timberland(R) and Smartwool(R) to VF’s family of brands,” said Eric Wiseman, VF Chairman and Chief Executive Officer. “This acquisition strengthens VF’s position within the outdoor industry by adding two strong, global, and authentic brands with significant momentum and growth opportunities. VF is committed to helping the Timberland(R) and Smartwool(R) brands reach their global growth potential, while maintaining each brand’s unique essence.”
Patrik Frisk, who has been president, VF Outdoor & Action Sports EMEA since 2009 will be the new president of Timberland. For the rest of the details, follow the jump. [click to continue…]
It’s the time of the season when the days are getting shorter, the air turns crispy and 686 kicks off the official launch of their all-new website. Here’s what they’re saying:
We redesigned the whole site and if you haven’t yet seen it, head on over and check out all the new content. New products for this coming winter are in, we’ve got new videos for you, including our new ad campaign, The Addiction Series, and the Faction page is all updated and ready to be checked out. It’s good to be back, we missed you.
Click the link and show 686 a little love, won’t you? It’s not like your not jonsing for snow or anything.
Wednesday, September 14, 2011 is shred movie night at the ThirtyTwo headquarters in Lake Forest, California. Ammo and Videograss’Shoot The Moon (click for the teaser) are premiering and there will be free food. What more can you ask for?
Ashbury has a new am. His name is Justin Fronius here he is in an edit by Working for the City’s Jon Stark. If we knew anything more about it, we’d tell you for sure.
It’s a set of shoe style we’ve never worn, but we know there are some people who’ll be after this limited edition Supra double pack featuring the Skytop II and the Society.
The uppers on both shoes are enveloped in varying shades of solemn, grey Nubuck, trimmed with black kidskin leather accents. Each style features a never-before-seen, single wrap, white honeycomb foxing, and a grey sole. Custom sock liners read, “Never Forget,” and each comes with an NYFD inspired hang tag. Only 413 pairs of each shoe were produced, and they are sequentially numbered on the interior of each shoe. Proceeds from the Commemorative Pack will be donated to charity.
The commemorative pack will be available at Suprafootwear.com and only nine shops worldwide. Follow the jump for more info. [click to continue…]
“This acquisition represents a significant step for both Kooey and West in our strategy designed to accelerate growth in both businesses,” said Nikki Silverthorne, Director and Designer of Kooey. “We are now focused on seizing the opportunities in both local and international markets that this transaction has created for us. We are looking forward to delivering on the promise of this acquisition to build both brands exponentially and with speed.”
Kind of cool that the brand will remain a Western Australian company. Follow the jump for all the details. [click to continue…]
Pacific Sunwear has reported their financial results for its quarter ending July 30, 2011 and guess what? They lost $19.3 million. Of course, they’re pitching this as a good thing because they loss less than they lost last year at this time, and they beat analysts’ forecasts. In other “good” news, while total sales fell, sales at stores open longer than a year were actually up one percent, according to a story on Forbes.
“Until recently we had expected this positive momentum to continue, yet we are now more cautious in our near-term outlook due to a combination of factors including macroeconomic pressure, along with a highly promotional start to the back-to-school season,” said President and CEO Gary Schoenfeld.
Losing less is good. Just give Mr. Schoenfeld a few more years and things will probably get right back on track. Or maybe he just loves hitting two-year stock price lows.
SUPRA has signed Neen Wiliams to their team so he can skate full time in the Skytop III.
“They’re really good to skate in,” Neen said about the Skytop III. “It takes the ‘pact real nice. You can jump down whatever you want and it won’t fuck up your feet or your heels.”
And that is damn good to know because no one wants fucked up feet. . . or heels. [click to continue…]
