by The Editors on October 30, 2013
AOL, the company that can’t figure out what it is in the post-dialup world, still has a lot of money and they’ve been giving it to people who can do interesting things with it. One of those things is a new show called My Ink in which sporting stars take us all on a tour of their bodies via their tattoos. Episode two stars Ryan Sheckler, who from the looks of him, is nearly out of canvas space at this point, but that doesn’t mean he’s not nice to everyone he meets because he is. We know this.
[Link: My Ink]
by The Editors on October 25, 2013
What do you get when the Brothers Marshall team up with Four Star, “when the beach meets the streets”? We’re not sure, but we’ll all know on October 28, 2013.
[Link: Brothers Marshall via The Hundreds]
by The Editors on October 25, 2013
For their holiday lookbook Brixton has gone all wild west in the form of a classic Mexican Standoff. Wikipedia explains:
A Mexican standoff is most precisely a confrontation among three opponents armed with guns. The tactics for such a confrontation are substantially different than for a duel, where the first to shoot has the advantage. In a confrontation among three mutually hostile participants, the first to shoot is at a tactical disadvantage.
Who wins? Watch this edit and find out.
[Link: Brixton]
by The Editors on October 21, 2013
Vans is celebrating 20 years in the snowboarding game with a new “Mountain Edition” of technical boots and accessories and the release of a new retrospective film by Mike Hatchett.
The 2014 collection will include an exclusive 20th Anniversary capsule, complete with V-66 boot, jacket and socks. And finally, Vans will release, “Twenty Years: Off the Wall, On the Snow”, a definitive retrospective film on Vans Snow by respected snowboarding filmmaker Mike Hatchett of Standard Films. . . . On the heels of Vans’ cultural influence in skateboarding and surfing in the early 90s, Vans made its debut on the mountain, employing nearly 30 years of footwear expertise to introduce the first Vans snowboard boots. Transforming what were then glorified duck boots into functional designs, Vans set out to deliver comfortable, performance-driven snow boots that optimized the mountain experience but still looked and felt like your favorite skate shoes.
For the official word on the riders Vans has sponsored and the gear they’ve created over the last 20 years, follow the jump. [click to continue…]
by The Editors on October 21, 2013
Vans‘ parent company VF Corp isn’t going to let a few rumored layoffs at Reef get in the way of their march to global fashion domination. This morning, the company announced a four-for-one stock split and a 21 percent (pre-split) increase in this quarter’s dividends.
“During the past decade, VF has returned nearly $5 billion to shareholders through dividend payments and share repurchases,” said Eric Wiseman, VF Chairman and Chief Executive Officer. “Today’s announcement is the result of VF’s strong financial and stock price performance, and the confidence we have in our ability to create long-term profitable growth and returns for our shareholders.”
Some will tell you that splits don’t matter. Those who own loads of pre-split shares would likely argue. For the official word from VF follow the jump. [click to continue…]
by The Editors on October 18, 2013
Here’s a little reminder from Patagonia to be sure to suit up for winter. When it comes to cold water Kohl Christensen, Trevor Gordon, and the Malloy boys know what they’re talking about.
by The Editors on October 17, 2013
Matix is bringing the perfect fit right to their customers with their new Matix Workshop.
The Matix Workshop is a showroom on wheels with an experienced tailor on hand ready to hem and or taper any Matix pant purchase made from the retailer on-site at no additional charge. A custom Matix label package is added to the pants creating a custom one-off item allowing the consumer (you) to get the experience of a customized garment.
Now you don’t have to go to New York City to get the taylor fit goods.
[Link: Matix]
by The Editors on October 15, 2013
by The Editors on October 10, 2013
With the addition of action fashion industry icons Danny Kwock (formerly of Quiksilver) and Troy Eckert (formerly of Volcom) the What Youth team may be headed in some new directions. Here’s the low-down on the new “strategic partners.”
Kwock will be taking on a primarily advisory position, while Eckert will have significant involvement in the marketing of the What Youth brand, as well as an active role in content creation and project management. Kwock and Eckert also both bring their extensive relationship networks in action sports, and beyond, to this fast growing media brand. . . What Youth Editor/Founder Travis Ferré is very excited to explore the opportunities both Eckert and Kwock bring to the table. “To have the opportunity to strengthen and grow What Youth, while simultaneously adding the creativity and experience of Danny and Troy to our team is a huge honor and incredibly exciting for us. We’ve all been inspired by the creative work Troy has done — especially in Magnaplasm and The Bruce Movie — and Danny has proven to be one of the surf world’s most revolutionary visionaries who continues to push surfing and surf culture.”
Kwock and Eckert also bring a lot more than creativity and experience to the What Youth table (if you know what we mean). And that could be even more important to the brand over the long term. For the official word from What Youth’s parent company Trade Gothic, LLC, follow the jump. [click to continue…]
by The Editors on October 9, 2013
It’s official. Try and run a Cinch Fly on your shorts without permission from Volcom and you’re going to be breaking the law.
“The Cinch Fly was created to eliminate the bulkiness and maximize comfort,” says Joe Frizzelle, senior men’s board short designer. “Through the strategic design on the fly, we were able to discard the zipper without adding an inner gusset/extra fabric.. This dramatically reduced the amount of fabric & construction on the front of the garment which in turn makes the board short more comfortable in the water.”
That’s fashion with a function right there. That’s what that is.
[Link: Volcom]
