by The Editors on December 10, 2014
Supra Footwear has opened a flagship retail store in the heart of Mexico City’s historic Colonia Juarez neighborhood. This new store joins other flagship locations in Paris, NYC, Santa Monica, and Tokyo.
“As Mexico’s capital city, opening a store here makes perfect sense in securing a longtime home for SUPRA,” said SUPRA co-founder Scott Bailey. “Since we started this company some of our most ardent fans have been from Mexico, so we look forward to nurturing that relationship as the brand continues to grow globally.”
For the official word from Supra (including comments from Chad Muska) follow the jump. [click to continue…]
by The Editors on November 20, 2014
Now you can say goodbye to all the branded logo shirts that the rest of the mall shoppers are wearing this winter with a brand new iOS app from #YoShirt (not to be confused with leading online snowboarding site Yobeat).
With #YoShirt you can create your own shirt (or tank, or sweatshirt, or socks) with your own photos, graphics, designs, text, or whatever and have it shipped directly to your house.
Yoshirt was founded, designed and developed by artist, CEO of mobile app firm 99centbrains, and former UI designer at Zynga, Franky Aguilar. Franky designed and built Catwang, Snoopify, and nearly 40 other apps accounting for over 10 million downloads and billions of images created to date. The co-founding team is rounded out by CTO Ben Williamson, former Senior Software Engineer at Apple, Inc, responsible for administrating $15 billion in retail transactions and CEO Brian Garofalow, a branding, apparel and supply chain expert who served as former Global Marketing Director of DC Shoes and apparel brand RVCA.
#YoShirt! has also just signed a deal with Neff that allows the kids to create their own Neff products right on the phone and get them shipped directly back. This is some proper street fashion disruption right here. DIY, dog. DIY. For the official word from #YoShirt!, please follow the jump,.
[click to continue…]
by The Editors on November 19, 2014
While we’re all waiting for something (anything, really) new from the disruptive by designers at Oakley, they’d like to distract us all from the present for a few minutes with a little ramble through their storied past. You know, when they designed amazingly cutting edge objects of sport that changed the world.
The new book, cleverly called The Oakley Book, will only cost you $195 (which is probably cheaper than anything else they sell these days).
The 220 page premium coffee table hard cover book is housed in a black rubber slipcase with metal ellipse Oakley logo and features 200 inspiring images throughout the brand’s history including early advertisements, world-renown athlete ambassadors and product design sketches – some of which have never before been revealed to the public. It’s a story of disruption by design, futurism mixed with heritage and vision without limit. This is the world according to Oakley.
So, if you’re a collector of all things Oakley, then please, by all means, ante up. For the official word from Oakley, follow the jump. [click to continue…]
by The Editors on November 4, 2014
Ah, fall. The time of year when we suit up, watch the leaves change color, and dream of Miss Reef 2015. . . Well, okay. Not the last one. But since Stabmag.com pointed it out, we couldn’t help but post it up as well (with as SEO friendly a headline as we could get). This definitely puts the “ass” in Just Passing Through.
Now, we’ll just sit back and see if this knocks Reef’s Over-Touched Assets off the top of our “most visited stories” list.
[Link: Stabmag]
by The Editors on November 4, 2014
Our choice for winter shoes just got a whole lot bigger as Vans announces an expanded Mountain Edition footwear collection which now include shoes from the Classics, California, and Surf collections.
Vans Classics returns with eight weatherized color ways including the Era MTE, Sk8-Hi MTE and introducing the Old Skool MTE. The Era MTE surfaces in two earth-toned variations – Castlerock/Tobacco Brown and Forest Night/Tobacco Brown – outfitted in pig suede, leather and wool. The Old Skool MTE and Sk8-Hi MTE exhibit the same material mix across Black/Tobacco and Decadent Chocolate/Tobacco Brown color-ups. Additionally, the Sk8-Hi MTE rounds out the Classics collection with two women-specific styles in Black and Tan featuring knitted geometric trim accents.
So much to choose from. And to think we were happy with our Jamie Lynn Old Skools. For the official word from Vans including prices [click to continue…]
by The Editors on October 28, 2014
Elm Company co-founder Brett Wiley and Hello Distribution have signed up Jackson Hole, Wyoming pro snowboarders Mark Carter and Bryan Iguchi to collaborate on the brands new direction.
Wiley will oversee design and marketing, working closely with Iguchi, Carter, Elm’s updated athlete roster which includes Justin Fronius, Blake Paul, Nils Mindnich, Hans Mindnich, Dillon Ojo, Taku Hiraoka, and the brand’s sales reps and distributors. “Our goal and number one priority with Elm’s design is to create a functional and quality product,” explained Wiley. “As far as aesthetics go, we will be creating a more streamlined and focused collection that will be wearable for years to come.”
Sounds like a solid crew. For the official word from Elm, follow the jump. [click to continue…]
by The Editors on October 28, 2014
Nixon today (October 28, 2014) launched a new bright pink color way for their The Small Time Teller in collaboration with Boarding for Breast Cancer.
A longtime partner of Nixon, B4BC is a non-profit dedicated to providing breast cancer education and support programs for young people and the action sports community at large. Through grassroots events and the Survivorship Fund, B4BC is able to further its mission of promoting early detection and a healthy, active lifestyle as the best means of breast cancer prevention. . . . A cause close to Nixon, B4BC was co-founded by Nixon original snow team riders Shannon Dunn and Tina Basich. Current Nixon team riders, including Elena Hight, Hana Beaman, Mimi Knoop and others, continue to advocate on behalf of B4BC.
The watch features a Miyota quarts 3 hand movement and a tapered 5 link stainless steel bracelet with locking clasp. It retails for $95 with a percentage of the sales going to benefit B4BC/s education outreach and prevention programs. For the official word from Nixon, please follow the jump. [click to continue…]
by The Editors on October 21, 2014
686 has lined up a limited run collab with dirty denim designers 55DSL. If you want to look like you know what’s up, click the link for all the infos.
[Link: 686]
by The Editors on October 20, 2014
Finally, a surf watch that actually does something. If the Rip Curl Search GPS watch works as well as this edit suggests, this could be the best surf watch ever (even if it is a little bulky). We’re hoping to get a review unit in the near future. We’ll let you know.
[Link: Rip Curl]
by The Editors on October 15, 2014
Burton Snowboards has collaborated with sexy boot maker Frye on a new saucy women’s all-mountain snowboarding boot that has all the function plus the fashion.
By far the most fashion-forward women’s snowboard boot ever made, the Burton x Frye boot stays true to the long revered design of The Frye Company’s treasured Harness boot. Like its iconic footwear counterpart, the Burton x Frye snowboarding boot features the distinctive Harness ring, straps and studs that has made the boot a favorite for generations. Crafted with authentic USA-made Horween premium leather and boasting Burton’s top-shelf technologies, the boot looks as good as it performs.
So get your tongues ready, bootlickers. These things are hot, hot, hot. . . Hmmm, wonder when these are going to come in XXXL sizes? For the official word from Burton, follow the jump. [click to continue…]
