by The Editors on January 26, 2008
It’s always fun to read America’s Favorite City’s media coverage of their own twice-annual action sports spectacle, so here it is: they say we’ve all grown up.
Surf and skate fashions aren’t just for kids anymore. . . . Big-name brands looking to tap into an older, more affluent market are offering clothing lines with more muted tones and more sophisticated fits – a big contrast from the bright colors and ’80s silhouettes that are in vogue for the younger action sports set.
We think they may have missed the VeeCo booth.
[Link: San Diego Union-Tribune]
by The Editors on January 26, 2008
For a couple years now the action sports world has been glomming onto celebrities during the annual Sundance Film Festival because, well there is snow and dude, like, celebrities move proddy.
This entourage makes us actually feel bad for Adrian Grenier. He doesnot look happy about his Grenade ambush.
[Link: New York Mag]
by The Editors on January 23, 2008
Surfermagazine.com editor Zach Weisberg gets the chance to interview Richard Woolcott about Volcom’s recent purchase of Electric Visual and he only asks three questions. . . really Zach? And you’re calling that an exclusive? Here’s the answer to the first question:
Electric is a company that we have always felt would be a good fit for Volcom when the time was right. When Electric approached us that they were interested in looking for a strategic partner, we rolled up our sleeves and went to work. We believed we were the right company for them and fortunately everything worked out for both of us.
Click the link for the other two insightful, probing questions.
[Link: Surfermagazine.com]
by The Editors on January 23, 2008
Apparently all those rumors about Shaun White leaving Volcom just might be true if this press release on Transworldsnowboarding.com is correct:
Target today announces the future Shaun White for Target collection. The line will feature clothing for young men and boys and will be available in late July. . . This collection will build on a significant relationship between Target and Shaun, as he has been riding for Target for nearly six years. A professional skateboarder and snowboarder, Shaun is considered by many to be the most recognizable athlete in action sports.
Hell, why not.
[Link: Transworldsnowboarding.com]
by The Editors on January 18, 2008
Europe’s “selected brands” trade show Bread & Butter Barcelona kicked off today with the motto “King Size.”
In addition, during the three days of the trade fair, the Palau Nacional will be home to an exhibition by B&B Design in collaboration with two international schools of fashion: the Dutch Fashion Institute led by Angelique Westerhoff and Die Angewandte in Vienna, whose Creative Director is Veronique Branquinho. 20 students from each institute will be showing their work in the Sala Cúpula – a perfect symbiosis of modern and traditional, which is also reflected in “The Art“, another highlight of BREAD & BUTTER: “The Andy Warhol Collection by Pepe Jeans London“, a fashion line based on Warhol’s original works of art, will be presented in the Mies van der Rohe Pavilion, an architectural icon.
Bummed that we can’t be there, but that flights is a pain in the ass.
[Link: Boardsport Source]
by The Editors on January 18, 2008
Volcom is blaming a “weak retail environment” for causing it to lower it’s 2008 financial outlook.
The apparel company now says 10 percent earnings growth and 18 percent revenue growth “are achievable” in 2008. It previously forecast 20 percent growth for profit and sales. . . . Volcom now expects to report fourth-quarter earnings of 29 cents or 30 cents per-share on revenue of $67 million to $68 million. Volcom earlier estimated profit of 30 cents to 32 cents per share and sales of $70 million to $73 million.
[Link: CNNMoney.com]
by The Editors on January 16, 2008
It’s been rumored forever and denied forever, yet strangely today it was officially announced that Volcom, the big, powerful, publicly traded company has purchased tiny, core, eyewear company Electric Visual for $25.5 million in cash. Wooly is happy about it.
Culturally, Electric is a perfect fit for our company,” Woolcott continued. “We’ve known the Electric team for a long time, and we recognize they share the same passion and love for action sports as we do here at Volcom. Our companies are very much on the same wavelength, sharing similarities in product distribution, marketing efforts and a strong commitment to quality and innovation. Everyone here is stoked to welcome Electric into the Volcom family.”
Bruce Beach, who continually denied any such thing likes the idea as well (not surprisingly).
We believe this partnership will enable us to take the Electric brand to the next level,” said Bruce Beach, co-president and chief executive officer of Electric. “We are very excited about working closely with the Volcom team to grow our existing eyewear business and further expand into new product categories. Additionally, this partnership will enable us to grow our retail relationships and to continue to strengthen our operational capabilities.”
And we’re happy because it means we know at least four more millionaires. . . and they’re good people to know.
[Link: BusinessWire]
by The Editors on January 13, 2008
At first we thought this was a joke. But it’s not. It’s called the “Asian Fit” line and it’s Oakley’s year-old line of racially profiled eyewear.
“This line fits higher on your face with a narrower and deepened bridge,” said Andy McSorley, Oakley’s eyewear brand manager. “This helps to lift the sunglasses off the face of a person with a shallower nose bridge and higher cheek bones.”
It’s good to know not all Oakley’s customers are mini-truck driving round eyes.
[Link: Houston Chronicle]
by The Editors on January 11, 2008
In a story about Pac Sun and the challenges they fact Motley Fool writer Ron Vilieger showed exactly why he’s worth his pay check by getting really crazy with the kids lingo:
Unlike some teen retailers, the dudes at Pacific Sunwear (Nasdaq: PSUN) didn’t, like, totally biff the holiday season, but same-store sales for December weren’t as gnarly as Wall Street predicted. This news capped off what has been a choppy year and raised questions about whether shareholders should, you know, like, totally bail.
Isn’t that funny? He’s such a clever writer.
[Link: Motley Fool]
by The Editors on January 7, 2008
Shares of Zumiez fell 13 percent to a new year low when the retailer “slashed its fiscal 2007 outlook after it posted holiday sales below its expectations.
Shares of the online and mall-based retailer have slumped nearly 65 percent since their October 2007 highs, as concerns about warm weather hurting winter sales worried investors. . . “Although holiday sales were positive, we did not experience the across the board strength that we had planned for,” Zumiez Chief Executive Officer Rick Brooks said in a statement.
[Link: Reuters]
It’s always fun to read America’s Favorite City’s media coverage of their own twice-annual action sports spectacle, so here it is: they say we’ve all grown up.
