{"id":6759,"date":"2009-03-24T15:13:06","date_gmt":"2009-03-24T22:13:06","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=6759"},"modified":"2009-03-24T15:24:29","modified_gmt":"2009-03-24T22:24:29","slug":"virtue-selling-out-the-vice-way","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=6759","title":{"rendered":"Virtue: Selling Out The Vice Way"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/03\/vicevirtue.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/03\/vicevirtue.jpg','popup','width=322,height=322,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/03\/vicevirtue-tm.jpg\" height=\"200\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Vicevirtue\" \/><\/a>If there has been one thing <strong><a href=\"http:\/\/www.viceland.com\/\" target=\"_blank\">Vice Magazine<\/a><\/strong> has always been good at (aside from <strong><a href=\"http:\/\/www.viceland.com\/int\/dos.php\" target=\"_blank\">Dos and Don&#8217;ts<\/a><\/strong>), it&#8217;s been making money. So it&#8217;s really no surprise that their advertising arm (<strong>Virtue<\/strong>) is also doing well.<\/p>\n<p><strong><em><a href=\"http:\/\/creativity-online.com\/?action=news:article&amp;newsId=135398&amp;sectionName=feature\" target=\"_blank\">Creativity Online<\/a><\/em><\/strong> profiles the company and gets the background on all the marketing they&#8217;ve been doing in the action sports space (<strong><a href=\"http:\/\/www.vbs.tv\/shows.php?show=1772834234\" target=\"_blank\">Red Bull&#8217;s School of Surf<\/a><\/strong>, <strong><a href=\"http:\/\/www.allisports.com\/\" target=\"_blank\">Alliance of Action Sports<\/a><\/strong>).<\/p>\n<blockquote><p>&#8220;We&#8217;ve been marketed to our whole lives, making our bullshit detectors very sophisticated,&#8221; says Vice co-founder Smith. &#8220;So our whole modus operandi was not to bullshit. We decided to set up this separate wing that could leverage our talent but also be a separate company to help brands reach this demographic.&#8221;<\/p><\/blockquote>\n<p>When you&#8217;re just in it for the money then it all kind of makes sense. No reason not to help <strong>Pepsi<\/strong> push sugar water to the kids if it means more money for drugs, women, and in-depth photo essays on <strong><a href=\"http:\/\/www.viceland.com\/int\/v16n2\/htdocs\/schools-out-forever-625.php?source=mp\" target=\"_blank\">Detroit&#8217;s flailing public school system<\/a><\/strong>.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/creativity-online.com\/?action=news:article&amp;newsId=135398&amp;sectionName=feature\" target=\"_blank\">Creativity-Online<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there has been one thing Vice Magazine has always been good at (aside from Dos and Don&#8217;ts), it&#8217;s been making money. So it&#8217;s really no surprise that their advertising arm (Virtue) is also doing well. Creativity Online profiles the company and gets the background on all the marketing they&#8217;ve been doing in the action [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/6759"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6759"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/6759\/revisions"}],"predecessor-version":[{"id":6763,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/6759\/revisions\/6763"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}