{"id":66403,"date":"2026-10-09T13:51:14","date_gmt":"2026-10-09T20:51:14","guid":{"rendered":"https:\/\/www.boardistan.com\/?p=66403"},"modified":"2026-10-09T13:51:14","modified_gmt":"2026-10-09T20:51:14","slug":"donna-carpenter-interviewed-on-cnbc","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=66403","title":{"rendered":"Donna Carpenter Interviewed on CNBC"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-66404\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2026\/10\/donnaC.jpg\" alt=\"\" width=\"200\" height=\"166\">That&#8217;s pretty much it. Donna <strong><a href=\"https:\/\/www.cnbc.com\/make-it\/2026\/10\/08\/burton-snowboards-brand-relevance.html\">telling the Burton story<\/a> on its 50th Anniversary.<\/strong><\/p>\n<blockquote><p>We call them \u201cunf&#8212;able truths\u201d \u2014 the values that you have and what you stand for. Those aren\u2019t going to change, but everything else has to change. Those values, that core DNA, is that the rider is at the center of it all.<\/p><\/blockquote>\n<p>The media loves it when she talks like a sailor, and yes, it goes without saying that we all miss <strong>Jake<\/strong> immensely.<\/p>\n<p><strong>[Link: <a href=\"https:\/\/www.cnbc.com\/make-it\/2026\/10\/08\/burton-snowboards-brand-relevance.html\">CNBC<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>That&#8217;s pretty much it. Donna telling the Burton story on its 50th Anniversary. We call them \u201cunf&#8212;able truths\u201d \u2014 the values that you have and what you stand for. Those aren\u2019t going to change, but everything else has to change. Those values, that core DNA, is that the rider is at the center of it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66403"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66403"}],"version-history":[{"count":1,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66403\/revisions"}],"predecessor-version":[{"id":66405,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66403\/revisions\/66405"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}