{"id":66369,"date":"2026-09-14T09:05:35","date_gmt":"2026-09-14T16:05:35","guid":{"rendered":"https:\/\/www.boardistan.com\/?p=66369"},"modified":"2026-09-14T09:15:09","modified_gmt":"2026-09-14T16:15:09","slug":"1910-drops-their-pants-and-jackets","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=66369","title":{"rendered":"1910 Drops Their Pants and Jackets"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

Jamie Lynn<\/strong> and Schoph<\/strong> and their 1910 brand<\/strong><\/a> are pleased to announce the launch of their Nineteenten Outerwear collection<\/strong><\/a>.<\/p>\n

Having a 30-plus-year run as a sponsored rider, having a hand in building brands, and watching companies grow into what I felt was an unsustainable business model where more was never enough \u2014 now with 1910 we get to choose our own adventure,” Lynn says.  “It\u2019s the ultimate DIY journey. We\u2019re using all of our collective experience, with the best of friends and the most talented, amazingly creative individuals, to build something that is ours to share with the world. Keeping the integrity and soul intact is our goal, and the opportunity to create an outerwear program with the highest standards of quality and function is a dream come true. We invite you to join us on this odyssey of awesomeness, and thank you for the support.\u201d<\/p><\/blockquote>\n

If it’s good enough for Jamie, it’s alright by us. For all the details, please click the link<\/strong><\/a>.<\/p>\n

[Link: 1910<\/a>]<\/strong><\/p>\n

<\/p>\n

Jamie Lynn\u2019s name carries weight in snowboarding. That kind of history doesn\u2019t let you half-do anything. Outerwear under his own brand, one he owns with his friends, is something he\u2019s wanted his whole life. Now it\u2019s here, and it\u2019s right from the first run.<\/p>\n

What makes it special is the friendship. Jamie and Schoph have spent years on the road together, painting, riding, and drawing inspiration from the community that raised them and giving it right back. That\u2019s what\u2019s in these pieces. With our team riders already shaping what comes next, this is only the start, and we\u2019re humbled to be doing it.<\/p>\n

To the 1910 family who\u2019ve had our backs since 2018: this one\u2019s for you. See it first at outerwear.9teenten.com<\/a><\/strong>. Get involved.<\/p>\n

\u201cI\u2019m proper chuffed with where we\u2019ve taken 1910. Building the outerwear program felt like the natural next step, but seeing it actually come together means a lot. A lot\u2019s gone into getting us here. To bring 1910 into that market and chuck our two penneth in feels pretty fucking wild. If I\u2019d told 12-year-old Schoph, learning in the UK on a plastic dry slope, we\u2019d end up here, he\u2019d have probably thought I was talking bollocks.\u201d
\n\u2014 Schoph<\/p>\n

About 1910<\/strong>
\n1910 is a rider- and artist-owned brand based in Santa Ana, California, created by pro snowboarder and artist Jamie Lynn and prolific artist and snowboarder Schoph. Born on connection. Get involved.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jamie Lynn and Schoph and their 1910 brand are pleased to announce the launch of their Nineteenten Outerwear collection. Having a 30-plus-year run as a sponsored rider, having a hand in building brands, and watching companies grow into what I felt was an unsustainable business model where more was never enough \u2014 now with 1910 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66369"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66369"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66369\/revisions"}],"predecessor-version":[{"id":66374,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66369\/revisions\/66374"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}