{"id":66358,"date":"2026-09-08T12:24:08","date_gmt":"2026-09-08T19:24:08","guid":{"rendered":"https:\/\/www.boardistan.com\/?p=66358"},"modified":"2026-09-08T12:44:13","modified_gmt":"2026-09-08T19:44:13","slug":"burton-has-a-new-ce0-denny-bruce","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=66358","title":{"rendered":"Burton Has A New CEO: Denny Bruce"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-66359\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2026\/09\/Denny-Bruce_Burton-CEO-HeadshotBW-134x200.jpeg\" alt=\"\" width=\"134\" height=\"200\" srcset=\"https:\/\/www.boardistan.com\/wp-content\/uploads\/2026\/09\/Denny-Bruce_Burton-CEO-HeadshotBW-134x200.jpeg 134w, https:\/\/www.boardistan.com\/wp-content\/uploads\/2026\/09\/Denny-Bruce_Burton-CEO-HeadshotBW.jpeg 167w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/>Yes, it looks like <strong>Donna Carpenter<\/strong> is finally over being the CEO of her <strong>Burton Snowboards<\/strong> company and has turned the top spot over to former pizza oven CEO <strong>Denny Bruce<\/strong>, according to a press release posted on <a href=\"https:\/\/vermontbiz.com\/news\/2026\/september\/08\/burton-names-denny-bruce-ceo-company-looks-next-50-years\"><em><strong>Vermont Business Magazine<\/strong><\/em><\/a>.<\/p>\n<blockquote><p>Bruce\u2019s journey with Burton began more than two decades ago, when he served as the company\u2019s Mid-Atlantic Brand Manager from 2003 to 2005. His return marks a full-circle moment in a career that has since spanned leadership roles across the industry. He went on to build a career scaling global consumer businesses and modernizing heritage brands, holding senior leadership roles at <strong>Vans<\/strong>, <strong>Skullcandy<\/strong> and <strong>Traeger<\/strong>. As Global Brand President of <strong>Dickies<\/strong> at VF Corporation, he led the transformation of the 100-year-old heritage brand across core and premium lifestyle channels. Most recently, as CEO of <strong>Gozney<\/strong>, he helped transform the company from a Europe-focused DTC business into a global omnichannel brand.<\/p><\/blockquote>\n<p>Yeah, we didn&#8217;t know what Gozney was either, but apparetly it&#8217;s the <strong>Yeti<\/strong> of pizza ovens: a well-branded maker of things no one really needs. This makes Bruce perfect for the Burton job in so many ways.<\/p>\n<p>For the rest of the story, please click the link.<\/p>\n<p><strong>[Link: <a href=\"https:\/\/vermontbiz.com\/news\/2026\/september\/08\/burton-names-denny-bruce-ceo-company-looks-next-50-years\">Vermont Business Magazine<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, it looks like Donna Carpenter is finally over being the CEO of her Burton Snowboards company and has turned the top spot over to former pizza oven CEO Denny Bruce, according to a press release posted on Vermont Business Magazine. Bruce\u2019s journey with Burton began more than two decades ago, when he served as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66358"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66358"}],"version-history":[{"count":9,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66358\/revisions"}],"predecessor-version":[{"id":66368,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/66358\/revisions\/66368"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}