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Former TransWorld Snowboarding Magazine<\/strong><\/em> editor and all-around creative force Andy Blumberg<\/strong> has always believed that the best way to create lifelong snowboarders is to let kids ride free. Now, as co-founder of That Snowboarding Blog<\/strong><\/a>, he is outlining his plans to take this program directly to the nation’s snowboard resorts. Here’s how he sees it:<\/p>\n Envision future winters where every kid aged 15 and under in the United States receives free lift tickets and season passes at any ski resort. This isn\u2019t just a feel-good moment; it\u2019s a strategic investment in the sport\u2019s enduring, never-ending nature, a bet that a free experience today creates a paying customer for life. By removing the financial barrier, we integrate snowboarding into the very fabric of their lives.<\/p><\/blockquote>\n Sounds great to us, but there is much more to this story. To read the rest, please click the link<\/strong><\/em><\/a>.<\/p>\n