{"id":64098,"date":"2022-02-24T09:55:05","date_gmt":"2022-02-24T16:55:05","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=64098"},"modified":"2022-02-24T09:55:05","modified_gmt":"2022-02-24T16:55:05","slug":"tony-alvas-new-merge4-socks","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=64098","title":{"rendered":"Tony Alva’s New Merge4 Socks"},"content":{"rendered":"

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Merge4<\/strong> has released a rad new collection of three crew socks from skateboarding legend Tony Alva<\/strong>.<\/p>\n

Along with the classic Alva logo, each pair of Tony Alva socks is constructed with textile technology that supports an action based lifestyle, including moisture wicking soles, light compression to encourage circulation, and elastic arch support to cushion every movement. \u201cTony Alva gives us old men hope,\u201d joked Santa Cruz Bicycles Founder and MERGE4 Board Member since the sock brand\u2019s inception, Rob Roskopp<\/strong>.<\/p><\/blockquote>\n

The MERGE4 X Tony Alva collection socks are available to purchase at www.MERGE4.com<\/strong><\/a> and through select retailers. For all the details, please follow the jump.<\/p>\n

<\/p>\n

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MERGE4 Releases Tony Alva Collection<\/strong><\/p>\n

Santa Cruz-based sock company, MERGE4, is pleased to announce a new collaboration with legendary surfer and skateboarder Tony Alva. The new collection features three crew socks reflecting Alva\u2019s vibrant and retro-inspired style.<\/p>\n

\u201cIn a word, iconic,\u201d said professional skateboarder and fellow MERGE4 collaborator Spidey De Montrond about Alva, \u201cIn the late 70\u2019s the Alva brand was a game changer. The attitude that exuded from the thought-provoking Raul Vega stylized ads showed vision, power, and style which is everything.\u201d<\/p>\n

Along with the classic Alva logo, each pair of Tony Alva socks is constructed with textile technology that supports an action based lifestyle, including moisture wicking soles, light compression to encourage circulation, and elastic arch support to cushion every movement.<\/p>\n

\u201cTony Alva gives us old men hope,\u201d joked Santa Cruz Bicycles Founder and MERGE4 Board Member since the sock brand\u2019s inception, Rob Roskopp.<\/p>\n

Tony Alva is an innovator, trendsetter, and is regarded to be one of the greatest stylists to ever set foot on a skateboard. Alva is credited with being the creator of modern vertical skating and is one of the most stylish skateboarders to pull a Frontside Air. MERGE4\u2019s collaborations reflect the bold stylistic statements that fans have come to expect from the Alva brand including bright colors and eye-catching prints.<\/p>\n

The MERGE4 X Tony Alva collection socks are available to purchase at www.MERGE4.com<\/strong><\/a> and through select retailers.<\/p>\n

About MERGE4<\/strong>
\nMERGE4 was built on the foundation of using business as a force for doing good in the world. From the very beginning, we\u2019ve operated as a Certified B Corporation, making sure we focus just as much effort on people and the planet as we do on profits.\u202fWe\u2019re proud to say we\u2019re more than just a\u202fsock company. We empower artists, athletes, and musicians through meaningful collaborations. We partner with nonprofits to make socks that benefit causes from endangered species to pediatric transplant patients. And we\u2019ve built a diverse family of brand ambassadors that share this common vision of\u202fmerging\u202ftogether for positive change.\u202fFrom the moment you purchase your first pair of MERGE4 socks,\u202fyou\u2019re\u202fpart of this awesome family and journey towards a more sustainable, inclusive and ethical future.\u202fFor more information, visit\u202fwww.merge4.com.<\/p>\n

About Tony Alva<\/strong>
\nTony Alva is an American skateboarder, surfer, entrepreneur, and musician. He pioneered vertical skateboarding and was one of the original members of the Zephyr Competition Skateboarding Team. Transworld Skateboarding Magazine ranked him eighth in its list of the \u201c30 Most Influential Skateboarders\u201d of all time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Merge4 has released a rad new collection of three crew socks from skateboarding legend Tony Alva. Along with the classic Alva logo, each pair of Tony Alva socks is constructed with textile technology that supports an action based lifestyle, including moisture wicking soles, light compression to encourage circulation, and elastic arch support to cushion every […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15,10,37,3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/64098"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64098"}],"version-history":[{"count":1,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/64098\/revisions"}],"predecessor-version":[{"id":64101,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/64098\/revisions\/64101"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}