{"id":62524,"date":"2019-11-03T20:07:42","date_gmt":"2019-11-04T03:07:42","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=62524"},"modified":"2019-11-03T20:17:58","modified_gmt":"2019-11-04T03:17:58","slug":"rip-columbia-sportswears-ma-boyle","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=62524","title":{"rendered":"RIP: Columbia Sportswear&#8217;s Ma Boyle"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/l7PSXRZiAak\" width=\"450\" height=\"265\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We are saddened learn that <strong>Columbia Sportswear&#8217;s<\/strong> guiding force of nature <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gert_Boyle\"><strong>Gert Boyle<\/strong><\/a> died today (Sunday morning, November 3, 2019), according to a story in the <a href=\"https:\/\/www.oregonlive.com\/news\/2019\/11\/gert-boyle-longtime-columbia-sportswear-chairwoman-dies-at-95.html\"><em><strong>Oregonian<\/strong><\/em><\/a>. She was 95.<\/p>\n<p>Boyle&#8217;s dedicated work with product and more importantly her full embrace of quality advertising and willingness to be the face of her company inspired thousands.<\/p>\n<blockquote>\n<p id=\"ZUVINUWQOFHXBJUITJPQQS2MSU\" class=\"article__paragraph--left\">A resilient, demanding, charismatic woman in what was long an outdoorsman\u2019s world, Boyle ran Columbia Sportswear from 1970 to 1988, firmly establishing the company\u2019s brand. . .&nbsp;Before her son, Tim, took charge as president and CEO, Gert inspired the 1984 ad campaign, \u201cOne Tough Mother,\u201d a catch phrase that also graces her 2005 autobiography.<\/p>\n<\/blockquote>\n<p>Seeing her at the old SIA Shows will remain one of the highlights of our time on the show floor. Our thoughts are with the entire Boyle family.&nbsp;<\/p>\n<p><strong>[Link: <a href=\"https:\/\/www.oregonlive.com\/news\/2019\/11\/gert-boyle-longtime-columbia-sportswear-chairwoman-dies-at-95.html\">The Oregonian<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are saddened learn that Columbia Sportswear&#8217;s guiding force of nature Gert Boyle died today (Sunday morning, November 3, 2019), according to a story in the Oregonian. She was 95. Boyle&#8217;s dedicated work with product and more importantly her full embrace of quality advertising and willingness to be the face of her company inspired thousands. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/62524"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62524"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/62524\/revisions"}],"predecessor-version":[{"id":62528,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/62524\/revisions\/62528"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}