{"id":602,"date":"2008-03-13T07:15:25","date_gmt":"2008-03-13T15:15:25","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=602"},"modified":"2008-03-13T08:18:03","modified_gmt":"2008-03-13T16:18:03","slug":"red-bull-gets-behind-teahupoo","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=602","title":{"rendered":"Red Bull Gets Behind Teahupoo"},"content":{"rendered":"<p><object type=\"application\/x-shockwave-flash\" data=\"http:\/\/www.redbullsurfing.com\/videos\/immersive\/media\/LifestyleMontage\/imcflash.swf\" width=\"416\" height=\"288\"><param name=\"movie\" value=\"http:\/\/www.redbullsurfing.com\/videos\/immersive\/media\/LifestyleMontage\/imcflash.swf\" \/><\/object><\/p>\n<p>The energy drink maker digs it claws in even deeper to the bare back of surfing with a new &#8220;series of documentary shorts that offers a 360-degree look at&#8221; &#8216;chopes.<\/p>\n<blockquote><p>The video, which bowed on <strong>Red Bull&#8217;s<\/strong> niche surfing site this week, amps up the vicarious thrills of surf footage by allowing fans to take control of the action. Using Immersive Media&#8217;s interactive video technology, viewers rotate perspective by manipulating the mouse to look to the right or left, up or down, back or front.<\/p>\n<p>&#8220;We&#8217;ve always supported action sport athletes,&#8221; says <strong>Josh Kendrick<\/strong>, athlete marketing manager for Red Bull North America. Surfers &#8220;allow for more innovation, creativity and individualism than in baseball or football and we dig that.&#8221; In &#8220;Inside Tahiti,&#8221; Red Bull uses the new technology to tap into surfers&#8217; passion for innovation and their love of surf footage-a cult genre that dates back to 1966 surf doc &#8220;The Endless Summer.&#8221;<\/p><\/blockquote>\n<p>Click play and watch the intro for yourself.<strong><\/p>\n<p>[Link: <\/strong><strong><a href=\"http:\/\/redbullsurfing.com\/videos\/immersive\/\" target=\"_blank\">Red Bull Surf<\/a><\/strong><strong> via <\/strong><strong><a href=\"http:\/\/publications.mediapost.com\/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=78376\" target=\"_blank\">Media Post<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The energy drink maker digs it claws in even deeper to the bare back of surfing with a new &#8220;series of documentary shorts that offers a 360-degree look at&#8221; &#8216;chopes. The video, which bowed on Red Bull&#8217;s niche surfing site this week, amps up the vicarious thrills of surf footage by allowing fans to take [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/602"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=602"}],"version-history":[{"count":0,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/602\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}