{"id":53884,"date":"2019-04-30T09:43:51","date_gmt":"2019-04-30T16:43:51","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=53884"},"modified":"2019-04-30T09:48:55","modified_gmt":"2019-04-30T16:48:55","slug":"jamie-salter-buying-sports-illustrated","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=53884","title":{"rendered":"Jamie Salter Buying Sports Illustrated?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-53885\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2019\/04\/authentic_brands-200x40.png\" alt=\"\" width=\"200\" height=\"40\" srcset=\"https:\/\/www.boardistan.com\/wp-content\/uploads\/2019\/04\/authentic_brands-200x40.png 200w, https:\/\/www.boardistan.com\/wp-content\/uploads\/2019\/04\/authentic_brands.png 213w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>In the continuing saga of strange zombie brand shenanigans, it is being reported that <a href=\"http:\/\/www.boardistan.com\/?s=%22authentic+brands+group%22\"><strong>Authentic Brands<\/strong><\/a>, the company that&nbsp;<a href=\"http:\/\/www.boardistan.com\/?p=53824\"><strong>just purchased Volcom<\/strong><\/a> is very seriously considering purchasing <em><strong>Sports Illustrated<\/strong><\/em>, the fading print magazine known most widely for it&#8217;s annual bikini issue, for $110 million, according to a story on <a href=\"https:\/\/pitchbook.com\/news\/articles\/pe-backed-authentic-brands-in-pole-position-to-land-sports-illustrated\"><strong>Pitchbook.com<\/strong><\/a>.<\/p>\n<blockquote><p>If Authentic Brands ultimately wins the auction, it would keep SI\u2019s print product alive for at least another two years, per retail-focused website&nbsp;WWD. But its bigger play would be licensing SI\u2019s brand, which could reportedly include launching kids&#8217; sports camps and injury rehab clinics. That sort of cross promotion is what Authentic Brands has specialized in while building consumer brands for celebrities such as retired NBA star&nbsp;<strong>Shaquille O\u2019Nei<\/strong>l and ex-pro golfer Greg Norman. Here\u2019s to hoping this strategy could produce a viable business model to preserve SI\u2019s journalistic aspirations.&nbsp;<\/p><\/blockquote>\n<p>ABG has enough women&#8217;s wear brands to pack that bikini issue, and when you look at print advertising costs, it may be cheaper to just buy the magazine. We&#8217;ve said it as a joke before, but it&#8217;s looking more and more like&nbsp;<a href=\"http:\/\/www.boardistan.com\/?s=%22jamie+salter%22\"><strong>Jamie Salter<\/strong><\/a> really will own everything soon.<\/p>\n<p><strong>[Link: <a href=\"https:\/\/pitchbook.com\/news\/articles\/pe-backed-authentic-brands-in-pole-position-to-land-sports-illustrated\">Pitchbook<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the continuing saga of strange zombie brand shenanigans, it is being reported that Authentic Brands, the company that&nbsp;just purchased Volcom is very seriously considering purchasing Sports Illustrated, the fading print magazine known most widely for it&#8217;s annual bikini issue, for $110 million, according to a story on Pitchbook.com. If Authentic Brands ultimately wins the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,9,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/53884"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53884"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/53884\/revisions"}],"predecessor-version":[{"id":53889,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/53884\/revisions\/53889"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}