{"id":52007,"date":"2017-11-01T12:28:15","date_gmt":"2017-11-01T19:28:15","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=52007"},"modified":"2017-11-01T12:43:12","modified_gmt":"2017-11-01T19:43:12","slug":"kering-selling-puma-what-about-v-co","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=52007","title":{"rendered":"Kering Selling Puma? What About V-co?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-37677\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/11\/volcom-stone-logojpg-tm.jpg\" alt=\"\" width=\"100\" height=\"146\">If <a href=\"http:\/\/www.boardistan.com\/?s=kering\"><strong>Kering<\/strong><\/a>, the parent company of <strong>Gucci<\/strong> and <a href=\"http:\/\/www.boardistan.com\/?s=volcom\"><strong>Volcom<\/strong><\/a>, believes that <strong>Puma<\/strong> is a &#8220;noncore asset&#8221; and is looking to sell the German footwear company for $7 Billion (according to <a href=\"https:\/\/www.challenges.fr\/economie\/kering-a-choisi-de-confier-la-vente-de-puma-a-la-banque-rothschild_510244\"><strong>Challenges<\/strong><\/a> via <a href=\"https:\/\/hypebeast.com\/2017\/11\/puma-kering-rothschild-sale\"><strong>Hypebeast<\/strong><\/a>) so it can focus more on &#8220;luxury,&#8221; what does this mean for VeeCo? Seeing as Kering&#8217;s Sport &amp; Lifestyle division is made up of Puma, Volcom, and Cobra Golf who knows what&#8217;s ahead.<\/p>\n<p>The big question: how long will it be before Kering sells Volcom back to <a href=\"http:\/\/www.boardistan.com\/?s=wooly\"><strong>Wooly<\/strong><\/a> at a hugely discounted price? Will it be soon? We hope so.<\/p>\n<p><strong>[Link: <a href=\"https:\/\/hypebeast.com\/2017\/11\/puma-kering-rothschild-sale\">Hypebeast<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If Kering, the parent company of Gucci and Volcom, believes that Puma is a &#8220;noncore asset&#8221; and is looking to sell the German footwear company for $7 Billion (according to Challenges via Hypebeast) so it can focus more on &#8220;luxury,&#8221; what does this mean for VeeCo? Seeing as Kering&#8217;s Sport &amp; Lifestyle division is made [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/52007"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52007"}],"version-history":[{"count":9,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/52007\/revisions"}],"predecessor-version":[{"id":52016,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/52007\/revisions\/52016"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}