{"id":51764,"date":"2017-10-05T09:28:03","date_gmt":"2017-10-05T16:28:03","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=51764"},"modified":"2017-10-05T11:02:13","modified_gmt":"2017-10-05T18:02:13","slug":"burton-steps-in-it-all-over-again","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=51764","title":{"rendered":"Burton Steps In It All Over Again"},"content":{"rendered":"

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The dream of the step in is alive at Burton<\/strong><\/a>. Not to let that old idea die, Burton is now taking pre-orders for their latest version of the easy-in easy-out binding the “Step On<\/strong>.” Here’s what Jake has to say about it:<\/p>\n

\u201cOver five years ago, I challenged our hardgoods team to evolve the way snowboarders get in and out of bindings,\u201d said Jake Burton, Founder & Chairman of Burton Snowboards. \u201cPersonally, I was sick of sitting down to strap in and knew we needed more convenience, which is one area where skiing has been ahead of us. I had very high expectations and didn\u2019t want to compromise at all on performance or the ride feel. After hundreds of prototypes and thousands of hours of testing, Step On\u2122 has exceeded everything I thought it would be. The convenience, comfort and feel is next level. Step On\u2122 is the only thing I rode last season, and you won\u2019t see me sitting down to strap in again.\u201d<\/p><\/blockquote>\n

But will we see Jake sitting in the snow on a cold powder day using a borrowed ski pole to scrape all the snow and ice off the bottom of his boot before he steps on the new binding? That is the question. We haven’t ridden step-ins for a decade so we have no idea how they’re going to work. Hopefully, they’ve improved since the last time this technology was going to revolutionize snowboarding. For the official word from the Burton Corp, please follow the jump.<\/p>\n

<\/p>\n

Burlington, VT (October 5, 2017) \u2013 Burton is proud to announce that snowboarding\u2019s next evolution, the Step On\u2122 boot-to-binding connection system is available starting today for pre-order before it hits stores on November 2. By far the quickest and most intuitive snowboarding boot-to-binding interface ever created, Step On\u2122 offers unprecedented convenience and performance for men and women in an incredibly simple and secure system.<\/p>\n

\u201cOver five years ago, I challenged our hardgoods team to evolve the way snowboarders get in and out of bindings,\u201d said Jake Burton, Founder & Chairman of Burton Snowboards. \u201cPersonally, I was sick of sitting down to strap in and knew we needed more convenience, which is one area where skiing has been ahead of us. I had very high expectations and didn\u2019t want to compromise at all on performance or the ride feel. After hundreds of prototypes and thousands of hours of testing, Step On\u2122 has exceeded everything I thought it would be. The convenience, comfort and feel is next level. Step On\u2122 is the only thing I rode last season, and you won\u2019t see me sitting down to strap in again.\u201d<\/p>\n

The five-year design, development and R&D process was led by the in-house teams at Burton, and here\u2019s how it works. Using similar technology to Burton\u2019s industry-leading strap buckles, Step On\u2122 locks the boot into the binding without the need for straps. Three connection points (two by the toe and one at the heel) deliver unmatched security and board control by locking the boot to the binding. Other stand-out features include dual zone BOA\u00ae, the world\u2019s fastest and most adjustable closure system, on the Step On\u2122 boots. And, the Step On\u2122 bindings are universally compatible with all current snowboard mounting systems including 4×4, 3D and The Channel.<\/p>\n

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The Step On\u2122 men and women\u2019s bindings retail for $249.95. Riders can choose between the men\u2019s Ruler Step On\u2122 boots ($299.95) and men\u2019s Photon Step On\u2122 boots ($399.95), or the women\u2019s Limelight Step On\u2122 boots ($299.95) and women\u2019s Felix Step On\u2122 boots ($369.95).<\/p>\n

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To pre-order Step On\u2122, head to www.Burton.com\/StepOn And check out the full list of Step On\u2122 test centers at select retailers that will offer complimentary demos this upcoming winter.<\/p>\n

About Burton
\nIn 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs\/bags and accessories. Privately held and owned by Jake and his wife, Burton CEO Donna Carpenter, Burton\u2019s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com\/burtonsnowboards, twitter.com\/burtonsnowboard and @burtonsnowboards on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"

The dream of the step in is alive at Burton. Not to let that old idea die, Burton is now taking pre-orders for their latest version of the easy-in easy-out binding the “Step On.” Here’s what Jake has to say about it: \u201cOver five years ago, I challenged our hardgoods team to evolve the way […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/51764"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51764"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/51764\/revisions"}],"predecessor-version":[{"id":51773,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/51764\/revisions\/51773"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}