{"id":49167,"date":"2015-10-30T10:43:24","date_gmt":"2015-10-30T17:43:24","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=49167"},"modified":"2015-10-30T11:37:55","modified_gmt":"2015-10-30T18:37:55","slug":"the-soft-story-behind-wavestorm-surfboards","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=49167","title":{"rendered":"The Soft Story Behind Wavestorm Surfboards"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2015\/10\/750x-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-49168\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2015\/10\/750x-1-450x300.jpg\" alt=\"750x-1\" width=\"450\" height=\"300\" srcset=\"https:\/\/www.boardistan.com\/wp-content\/uploads\/2015\/10\/750x-1-450x300.jpg 450w, https:\/\/www.boardistan.com\/wp-content\/uploads\/2015\/10\/750x-1-200x133.jpg 200w, https:\/\/www.boardistan.com\/wp-content\/uploads\/2015\/10\/750x-1.jpg 750w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>Don&#8217;t lie. You own a soft top and so do your friends. At the beach on the weekends it\u00a0seems everyone is on one. Most of these boards\u00a0are coming from the same place: <strong>CostCo<\/strong>. <a href=\"http:\/\/www.bloomberg.com\/news\/articles\/2015-10-29\/wavestorm-s-99-99-surfboard-upends-the-industry\"><em><strong>Bloomberg Business<\/strong><\/em><\/a> has the story behind one of the biggest shifts in surfing hardgoods ever.<\/p>\n<blockquote><p>Since its debut in 2007, <strong>Wavestorm<\/strong> has become the most popular surfboard in the U.S., with about half a million sold. Novices and veterans have embraced the mass-produced soft-foam boards, which cost much less than competing products. Entry-level soft boards typically sell for around $300, and hand-shaped long boards can go for upwards of $1,000. . .\u00a0Unlike just about every other surfboard brand, Wavestorm wasn\u2019t started by a revered \u201cshaper\u201d (board designer) or surfer. It\u2019s the brainchild of <strong>Matt Zilinskas<\/strong>, a onetime hockey player from landlocked Waterloo, Ont., and <strong>John Yeh<\/strong>, a Taiwanese businessman.<\/p><\/blockquote>\n<p>Zilinskas shoots straighter than anyone in the surf industry when he explains his business model:<\/p>\n<blockquote><p>&#8220;We don\u2019t want to mess around collecting money from little surf shops and sporting goods stores. Margins are slim at Costco, but we pump out volume and get paid on time.\u201d<\/p><\/blockquote>\n<p>Yep, it&#8217;s apparently the future of board sporting. And, the boards are popular for similar reasons:\u00a0they&#8217;re cheap, fun, indestructible, and most importantly, a great excuse for sucking at surfing. Seriously, who expects you to rip on one of those foam boats?<\/p>\n<p><strong>[Link: <a href=\"http:\/\/www.bloomberg.com\/news\/articles\/2015-10-29\/wavestorm-s-99-99-surfboard-upends-the-industry\">Bloomberg Business<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t lie. You own a soft top and so do your friends. At the beach on the weekends it\u00a0seems everyone is on one. Most of these boards\u00a0are coming from the same place: CostCo. Bloomberg Business has the story behind one of the biggest shifts in surfing hardgoods ever. Since its debut in 2007, Wavestorm has [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49167"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49167"}],"version-history":[{"count":5,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49167\/revisions"}],"predecessor-version":[{"id":49174,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49167\/revisions\/49174"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}