{"id":46351,"date":"2014-05-30T09:49:23","date_gmt":"2014-05-30T16:49:23","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=46351"},"modified":"2014-05-30T09:49:30","modified_gmt":"2014-05-30T16:49:30","slug":"where-to-spend-your-media-dollars","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=46351","title":{"rendered":"Where To Spend Your Advertising Dollars"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2014\/05\/kpcb-internet-trends-015.jpeg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2014\/05\/kpcb-internet-trends-015.jpeg','popup','width=708,height=531,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2014\/05\/kpcb-internet-trends-015-tm.jpg\" height=\"322\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"Kpcb-Internet-Trends-015\" \/><\/a><\/p>\n<p>Well, it&#8217;s no surprise, but according to a story on <strong><a href=\"http:\/\/gigaom.com\/2014\/05\/29\/everything-you-need-to-know-about-the-future-of-newspapers-is-in-these-two-charts\/\">GigaOm<\/a><\/strong>, <strong><a href=\"http:\/\/www.kpcb.com\/\">Kleiner, Perkins, Caufield, Byers<\/a><\/strong> partner and long-time internet analyst <strong>Mary Meeker<\/strong> says it&#8217;s very likely that you&#8217;re way over-spending on print advertising and not investing enough in mobile, based on how much time people sent with each media in 2013.<\/p>\n<blockquote><p>Last year, print got just 5 percent of the overall time spent on media, but it pulled in almost 20 percent of the overall advertising revenue.<\/p><\/blockquote>\n<p>In other words, Mobile and Internet should get the bulk of your spend. In fact, this chart offers a pretty easy breakdown of where all your dollars should go in general. You can view <strong><a href=\"http:\/\/www.kpcb.com\/internet-trends\">Meeker&#8217;s entire 2014 Internet Trends deck here<\/a><\/strong>.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/gigaom.com\/2014\/05\/29\/everything-you-need-to-know-about-the-future-of-newspapers-is-in-these-two-charts\/\">GigaOm<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, it&#8217;s no surprise, but according to a story on GigaOm, Kleiner, Perkins, Caufield, Byers partner and long-time internet analyst Mary Meeker says it&#8217;s very likely that you&#8217;re way over-spending on print advertising and not investing enough in mobile, based on how much time people sent with each media in 2013. Last year, print got [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/46351"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46351"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/46351\/revisions"}],"predecessor-version":[{"id":46356,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/46351\/revisions\/46356"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}