{"id":44963,"date":"2014-01-30T10:37:14","date_gmt":"2014-01-30T18:37:14","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=44963"},"modified":"2014-01-30T10:46:43","modified_gmt":"2014-01-30T18:46:43","slug":"sia14-spy-puts-happy-into-goggles","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=44963","title":{"rendered":"SIA14: Spy Puts Happy Into Goggles"},"content":{"rendered":"

\"happygoggs\"<\/a>Spy<\/strong><\/a> is rolling out their reportedly “mood altering” lens technology in goggle form at the SIA Show<\/strong><\/a> in Denver, Colorado today (January 30, 2014).<\/p>\n

\u201cHappy Lens\u2122 shook the sunglass market last year with its ingenuity, proving to be the biggest breakthrough in eyewear since polarized lenses,\u201d says Travis Tomczak<\/strong>, SPY goggle line manager. \u201cThe addition of Happy Lens\u2122 into our snow goggle line\u2014as well as the recent acknowledgement from Wired.com for our Lock Steady\u2122 lens change system\u2014reaffirms that we\u2019re a brand creating innovative products that are both stylish and have purpose.\u201d<\/p><\/blockquote>\n

For the official word from Spy, follow the jump
\n
\nSPY HAPPILY INTRODUCES THE FIRST SNOW LENS WITH BENEFITS<\/p>\n

Revolutionary Happy Lens\u2122 Technology Meets Innovative Lock Steady\u2122 System<\/p>\n

CARLSBAD, Calif.\u2014SPY\u00ae is HAPPY to introduce the innovative, patent-pending Happy Lens\u2122 technology into a selection of its most popular snow goggles for The first ever snow lens with benefits, SPY\u2019s Happy Lens\u2122 helps riders Feel Better by letting in the \u201cgood” rays that studies suggest create an uplift in mood and alertness, while still blocking all of the \u201cbad\u201d rays. Debuting its color and contrast-enhancing properties for the first time on hill, the Happy Lens\u2122 provides a tack sharp visual experience and will also help riders See Better and Perform Better by relaxing their eyes to reduce fatigue, as well as making it easier to distinguish changes in terrain.<\/p>\n

\u201cHappy Lens\u2122 shook the sunglass market last year with its ingenuity, proving to be the biggest breakthrough in eyewear since polarized lenses,\u201d says Travis Tomczak, SPY goggle line manager. \u201cThe addition of Happy Lens\u2122 into our snow goggle line\u2014as well as the recent acknowledgement from Wired.com for our Lock Steady\u2122 lens change system\u2014reaffirms that we\u2019re a brand creating innovative products that are both stylish and have purpose.\u201d<\/p>\n

Deemed the Holy Grail of quick-change lens systems by Wired, SPY\u2019s fingerprint-free Lock Steady\u2122 system beat out both Oakley and VonZipper in a face-to-frame challenge. Delivering the easiest lens changing capabilities at the touch of a button, Lock Steady\u2122 will<\/p>\n

be available with SPY\u2019s revolutionary Happy Lens\u2122 in 2014.<\/p>\n

To read the Wired.com article, go to http:\/\/www.wired.com\/reviews\/2014\/01\/ski-goggle-roundup\/. For more information<\/p>\n

about SPY\u2019s new Lens with Benefits, go to www.spyoptic.com\/happy. For additional information on SPY\u2019s Lock Steady\u2122 quick-change<\/p>\n

lens system featured on the Doom goggle, go to www.spyoptic.com\/doom\/d\/1405_c_200. To view the complete line of SPY snow<\/p>\n

goggles, go to www.spyoptic.com\/snow-goggles\/l\/200_viewall. For more information about SPY, log-on at www.spyoptic.com,<\/p>\n

www.facebook.com\/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spy is rolling out their reportedly “mood altering” lens technology in goggle form at the SIA Show in Denver, Colorado today (January 30, 2014). \u201cHappy Lens\u2122 shook the sunglass market last year with its ingenuity, proving to be the biggest breakthrough in eyewear since polarized lenses,\u201d says Travis Tomczak, SPY goggle line manager. \u201cThe addition […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,37,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44963"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44963"}],"version-history":[{"count":3,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44963\/revisions"}],"predecessor-version":[{"id":44970,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44963\/revisions\/44970"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}