{"id":44738,"date":"2014-01-13T13:06:24","date_gmt":"2014-01-13T21:06:24","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=44738"},"modified":"2014-01-13T13:06:44","modified_gmt":"2014-01-13T21:06:44","slug":"cherokee-inc-buys-hawk-designs","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=44738","title":{"rendered":"Cherokee Inc. Buys Hawk Designs"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2014\/01\/hawk_cherokee.jpeg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2014\/01\/hawk_cherokee.jpeg','popup','width=386,height=525,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2014\/01\/hawk_cherokee-tm.jpg\" height=\"272\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Hawk Cherokee\" \/><\/a>In it&#8217;s quest to &#8220;return to core competencies&#8221; or something like that, <strong><a href=\"http:\/\/www.quiksilver.com\/\" target=\"_blank\">Quiksilver<\/a><\/strong> has offloaded the <strong>Tony Hawk<\/strong> apparel brand to <strong><a href=\"http:\/\/www.cherokeegroup.com\" target=\"_blank\">Cherokee, Inc.<\/a><\/strong> for $19 million, according to a story in the <strong><em><a href=\"http:\/\/www.latimes.com\/business\/money\/la-fi-mo-cherokee-quiksilver-tony-hawk-20140113,0,1071570.story\" target=\"_blank\">LA Times<\/a><\/em><\/strong>.<\/p>\n<blockquote><p><strong>Hawk Designs<\/strong>, which Quiksilver acquired in 2000, owns a line of clothing tied to skateboarding legend Tony Hawk. The brand is sold through Kohl&#8217;s Corp., and Cherokee said that relationship would continue. . . Hawk said in a statement that he &#8220;will continue to be actively involved in the brand\u2019s development.&#8221;<\/p><\/blockquote>\n<p>Cherokee owns <strong><a href=\"http:\/\/www.sideout.com\" target=\"_blank\">Sideout <\/a><\/strong>(remember that volley brand from the 80s?) and <strong><a href=\"http:\/\/www.teenhearts.com\" target=\"_blank\">Teen Hearts<\/a><\/strong>. And that, ladies and gentlemen, is how you end up a couple more rungs down the zombie brand ladder.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.latimes.com\/business\/money\/la-fi-mo-cherokee-quiksilver-tony-hawk-20140113,0,1071570.story\" target=\"_blank\">LA Times<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In it&#8217;s quest to &#8220;return to core competencies&#8221; or something like that, Quiksilver has offloaded the Tony Hawk apparel brand to Cherokee, Inc. for $19 million, according to a story in the LA Times. Hawk Designs, which Quiksilver acquired in 2000, owns a line of clothing tied to skateboarding legend Tony Hawk. The brand is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,3,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44738"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44738"}],"version-history":[{"count":1,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44738\/revisions"}],"predecessor-version":[{"id":44739,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44738\/revisions\/44739"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}